Trends Report

New Technologies Emerge To Help Unearth Buyer Insight From Mountains Of B2B Data

Determine Which Vendors To Work With By Matching Your Process Maturity To Desired Business Outcomes

July 13th, 2015
Laura Ramos, Vice President, Principal Analyst
Laura Ramos Vice President, Principal Analyst
With contributors:
Peter O'Neill , Lori Wizdo , Ryan Trafton , Matthew Camuso , Matthew Izzi

Summary

New technologies that can anticipate outcomes with a significant probability of accuracy can help B2B marketing professionals entice prospects, keep customers engaged, and justify their accomplishments. Yet most B2B marketers aren't ready to put the full power of predictive analytics into play. Most will sit on the sidelines or fiddle with the technology until vendors and use cases sort themselves out. The time for waiting is over. This report describes the composition of this emerging market to help B2B marketers get the most out of a rapidly changing vendor landscape that will continue to evolve in the near term.

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