This story appears in the February 27, 2018 issue of Forbes. Subscribe
Fast times call for a watch built for speed. The Swiss watchmaker Roger Dubuis will begin a partnership with Lamborghini Squadra Corse this spring to produce limited-edition watches. The Excalibur Aventador S is made in a carbon-fiber case with a movement inspired by the engine block of the Lamborghini Aventador. (Another model is inspired by the Huracàn Super Trofeo EVO.)
Like the legendary Italian sports car, the Aventador S timepieces will have very limited production and come with luxury-car sticker prices—88 pieces will be produced with accents of Lambo's Neptune Blue and Giallo Orion yellow (retailing for $194,500) while an 8-piece orange-accented edition will cost $216,000.
