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Mark W. Schaefer
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Tao of Twitter Kindle Edition

by Mark W. Schaefer (Author) Format: Kindle Edition
4.2 4.2 out of 5 stars 31 ratings
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All new for 2018!  The Tao of Twitter is the world's best-selling guide to Twitter. Whether you're a beginner or have enjoyed the platform for years, you're bound to learn new insights and ideas from this book. This all-new edition includes:
* Secrets to building influence on Twitter* The formula behind every Twitter business success* 25 ways build an audience that wants to connect to you* Content strategies, time savers, and inside tips* 50 ways to us Twitter as a competitive advantage
You're busy and don't have time to decipher the confusing world of Twitter. This fun and easy book will ignite your journey toward social media influence and business success!
Previous page
  1. Print length
    256 pages
  2. Language
    English
  3. Sticky notes
    On Kindle Scribe
  4. Publication date
    October 11, 2017
  5. File size
    459 KB
  6. Page Flip
    Enabled
  7. Word Wise
    Enabled
  8. Enhanced typesetting
    Enabled
  9. See all details
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Editorial Reviews

Review

"I landed a consulting contract within a week of reading this book." Carole Dupre
"Required reading for any client who wants my help with social media." Frank Prieto
"This is the best book on Twitter bar-none." Dave Kerpen
"The go-to book on Twitter." Jennifer Lehner
"I teach graduate level courses in Social Media Marketing and this is a valuable tool for anyone wanting to utilize Twitter for business and personal branding." Jessica Rogers
"None better. A quick, direct, actionable read." Ralph Cipolla
"I was genuinely taken aback at how much useful information was in this book." Ron Fenney
"Brilliantly useful." Wendy Jones

About the Author

Mark W. Schaefer is a globally-recognized author, speaker, podcaster, and business consultant who blogs at {grow} - one of the top five marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written six best-selling books including The Tao of Twitter (the best-selling book on Twitter in the world) and The Content Code, named by INC magazine as one of the Top five marketing books of the year, and his new book KNOWN: The handbook for building and unleashing your personal brand in the digital age. Mark also wrote the classic first book on influence marketing, Return On Influence. His many global clients include Pfizer, Cisco, Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events all over the world including SXSW, Marketing Summit Tokyo, and the Institute for International and European Affairs. He has appeared as a guest on media channels such as CNN, The Wall Street Journal, The New York Times and CBS News.

Product details

  • ASIN ‏ : ‎ B076CXSXYB
  • Publisher ‏ : ‎ Schaefer Marketing Solutions (October 11, 2017)
  • Publication date ‏ : ‎ October 11, 2017
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 459 KB
  • Simultaneous device usage ‏ : ‎ Unlimited
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Sticky notes ‏ : ‎ On Kindle Scribe
  • Print length ‏ : ‎ 256 pages
  • Page numbers source ISBN ‏ : ‎ 0692950745
  • Customer Reviews:
    4.2 4.2 out of 5 stars 31 ratings

About the author

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Mark W. Schaefer

Mark W. Schaefer

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Mark W. Schaefer is a futurist and the bestselling author of some of the world's most beloved marketing books. He is the author of the world's first book on influencer marketing ("Return On Influence"), the bestselling book on Twitter ("Tao of Twitter), and seminal books like "The Content Code," "KNOWN" and "Marketing Rebellion" which are used as assigned texts in more than 50 universities.

His epic new book, "Belonging to the Brand: Why Community is the Last Great Marketing Strategy," is a spellbinding view of the massive potential of brand communities that can not only benefit businesses, but actually help heal the mental health challenges of our age. "Belonging to the Brand" soared to number one in the marketing category on Amazon, the sixth time Mark has achieved that status.

Mark's books weave significant research with gripping storytelling, humor, and remarkable insights that place him among the most respected authors in the genre. His books have been translated into 20 languages and appear in more than 800 libraries.

The popularity of his books propelled Mark into a career as a captivating keynote speaker. He has spoken in more than 50 countries and on major stages such as SXSW (three keynotes), Social Media Marketing World (9X) and prestigious annual events like the American Bar Association, American Bankers Association, and the European Union's business think tank.

He is a globally-recognized educator, business consultant, and innovator (with seven patents). His well-known blog {grow} (www.businessesGROW.com), is one of the most acclaimed marketing blogs of the world and his Marketing Companion podcast, now in its tenth year, is in the top 1% of all business shows on iTunes.

He has advanced degrees in marketing and organizational development and has worked with AT&T, Microsoft, Pfizer, AllState Insurance, Adidas, and dozens of other global brands. He was the host and producer of Dell's first podcast. Mark is a faculty member of the graduate studies program at Rutgers University and has lectured at many universities including Oxford and Princeton. He has appeared as an expert marketing resource in the WSJ, New York Times, Wired, Forbes, Fortune, CBS News, and many other global media outlets.

Customer reviews

4.2 out of 5 stars
4.2 out of 5
31 global ratings

Top reviews from the United States

Kip Boyle
5.0 out of 5 stars Practical guide for how to get value from Twitter
Reviewed in the United States on October 14, 2018
Verified Purchase
So many books and guides to Twitter do little more than describe how to use the website and apps. Exhaustive descriptions of the menu choices and settings. Not helpful if you want to use Twitter to solve real-world problems! Mark Schaefer's book helped me figure out how to use Twitter to connect with the right people, start a meaningful conversation, and keep it going. Thank you!
One person found this helpful
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Randall G.
4.0 out of 5 stars Best instruction guide for Twitter
Reviewed in the United States on February 9, 2018
Verified Purchase
Indispensable in learning how to increase business using Twitter. Intuitive, highly informative, and easy to read.
2 people found this helpful
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Evelyn J. Starr
5.0 out of 5 stars super helpful, easy-to-use guide
Reviewed in the United States on April 26, 2018
Verified Purchase
Straightforward, super helpful, easy-to-use guide. I particularly like Mark Schaefer's beginner, intermediate and advanced approaches so that you don't feel like you have to master Twitter day one, but you can start knowledgeably. I also love his target-20-minutes-a-day advice - so doable! I will be returning to this guide repeatedly.
2 people found this helpful
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Amazon Customer
5.0 out of 5 stars Want Success on Twitter? Buy This Book!
Reviewed in the United States on February 27, 2018
Verified Purchase
Mark provides simple strategies to improve your Twitter experience (both personally and professionally). The strategies are super easy to implement and I am already starting to see results. Looking forward to growing my Twitter Tribe.
2 people found this helpful
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Douglas Burdett
5.0 out of 5 stars Learn Why Twitter Is The Ultimate Business Networking Utility!
Reviewed in the United States on November 21, 2017
The media could not be loaded.
 Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the revised and expanded fourth edition of "The Tao of Twitter: Changing Your Life and Business One Connection At A Time" by Mark Schaefer.

This book was originally published in 2011 and has been updated several times. It is has been the best-selling book about Twitter, every year since since it was first published. So, in a time where Twitter as a company seems to be doing a lot of things wrong, the success of the platform continues to thrive and, as the author explains, “Twitter is the most human-powered social network” and “is the ultimate business networking utility.”

The book outlines the numerous, often overlooked business benefits of Twitter. At the top of the list is the fact that Twitter is one of the most powerful sources of market research on the planet and an endless source of real-time customer insights accessible to businesses of any size. What’s the secret to Twitter success? The secret, and much of the book is devoted to the three legs of the Twitter success stool:

1) making targeted, intentional connections
2) sharing meaningful content for your connections (hint: it had better not be all about you)
3) authentic helpfulness.

Brand new to Twitter? Don’t worry – the book walks you through all the basics to get you up and running. Are you a Twitter pro? You’ll still learn new things (I certainly did). The most important takeaway from the book, is that whether you're on Twitter or anywhere else online, the more human you are, the more successful you’ll be.

And to listen to an interview with Mark Schaefer about "The Tao of Twitter", visit MarketingBookPodcast.com
6 people found this helpful
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Chrysanthi Williams
5.0 out of 5 stars Great for getting the most out of Twitter!
Reviewed in the United States on December 4, 2018
This is a great book for getting started on Twitter! If you have been wondering what Twitter is all about, what it can do for you and your business, and HOW to use it most effectively, start here. The book also goes in depth for the more advanced users so you can find useful tools as well. Mark offers a very realistic view of Twitter, what it can and cannot do for you and how to use it for building real relationships with people beyond Twitter and in real life. Highly recommended!
One person found this helpful
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Jim Fuhs
5.0 out of 5 stars Social Media is P2P
Reviewed in the United States on November 28, 2017
Great book on explaining how Twitter can truly help connect you to people and groups when used with the end in mine and not focusing on it as a selling platform. Mark explains it clearly and gives great steps to help you move forward.
2 people found this helpful
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Matt LaClear
5.0 out of 5 stars Most excellent book
Reviewed in the United States on January 3, 2018
Combining relationship building and Twitter is clearly unstoppable. Twitter, here I come, and I mean business! Thanks to the author!
3 people found this helpful
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Top reviews from other countries

Nolan Collins
5.0 out of 5 stars Excellent foray into the art of Twitter
Reviewed in the United Kingdom on December 7, 2017
Verified Purchase
I’ve always shied away from twitter but this book gives it purpose that is meaningful and doable. Looking forward to getting going with the advice in here.
One person found this helpful
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