Obviously not referring to a single sub-piece of the ad empire.
The Chrome web browser, Android, YouTube & the distributed ad network are extensions of the search monopoly. Same with AMP, the free web analytics offering, etc.
And, indeed, when the ad network which distributes the "free" web browser found an ad blocker blocking its ads, that ad blocker was banned from the browser extension store until an agreement of sorts could be made behind the scenes.
venturebeat.com/2013/03/13/adblock-plus-removed-google-play-store/
and even when it was enabled, they also did work arounds
itpro.co.uk/strategy/25212/google-banishes-adblock-plus-from-chrome-browser
A few years later the very same browser itself gets turned into an ad blocker.
Other than IAC, very few scaled web publishers are seeing strong, sustainable & profitable growth inside the Google & Facebook duopoly. And even some of IAC's strongest performing growth stories are trying to push to sell premium content as they've sort of maxed out much of the opportunity via ads.
"As Investopedia charts its course as a media brand, it’s coming up against the roadblock all publishers eventually hit — the reality that display revenue alone won’t be enough"
- source tearsheet.co/culture-and-talent/investopedia-launches-online-finance-and-investing-school
Speaking of poor user experience & protecting users, how many moral outrage absurdity controversies has YouTube been involved in over the past year or two? A half-dozen? A dozen? More?
Terrorist recruiters, hate preachers, pedos, bizarre autogen vids with tasteless mismatches targeted at kids, etc etc etc ... bit of everything there!