Primal Pantry Protein

Creative Agency: Midday
Creative Partners: Claudio Vecchio, Will Gladden
Project Type: Produced, Commercial Work
Client: Primal Pantry
Location: London, UK
Packaging Contents: Protein Bar
Packaging Substrate / Materials: Flow Wrap

Protein bar range for the Primal Pantry – Hemp protein bars for health conscious gym-goers.

Due to the natural clean energy contained within Primal Pantry products the brand has been adopted by the sports market. Our design builds upon our previously established Primal Pantry aesthetic with a vibrant and energetic twist. We combined this with a social media campaign idea to create further buzz amongst the sports community.