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CAA Sports, a division of Creative Artists Agency, is the most powerful sports agency in the world. It's all about relationships--athletes, sponsors, teams, coaches.
Prime example: The agency just inked a deal with Dele Alli, a midfielder for the English soccer team Tottenham Hotspur. The sports agency will work with the soccer team's manager, Harry Hickford, to amplify and enhance the soccer star’s commercial portfolio globally.
In soccer, CAA Sports also has partnerships with Alli’s teammate Harry Kane, Portuguese superstar Cristiano Ronaldo of Real Madrid, German outfit Bayern Munich’s James Rodriguez, and Manchester United manager José Mourinho.
Also, CAA Sports is representing Shohei Ohtani, the hottest free agent in baseball. On this Sportsmoney podcast, CAA Sports co-head Michael Levine discusses how CAA executes its game plan for athletes like Dwyane Wade and Aaron Rodgers, among others.
