Deceptive Behavior

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Changes are coming to this article

This article will be updated with recently announced changes.

We’re increasing the scope of the Medical functionalities policy and updating the policy language to incorporate the latest medical guidance and disclaimer requirements for health and medical apps. We’re also consolidating health-related policies under the Health Content and Services page. (effective May 28, 2025)

To preview the updated “Deceptive Behavior” article, visit this page.

We don't allow apps that attempt to deceive users or enable dishonest behavior including but not limited to apps which are determined to be functionally impossible. Apps must provide an accurate disclosure, description and images/video of their functionality in all parts of the metadata. Apps must not attempt to mimic functionality or warnings from the operating system or other apps. Any changes to device settings must be made with the user's knowledge and consent and be reversible by the user.

COLLAPSE ALL EXPAND ALL

Misleading Claims

We don’t allow apps that contain false or misleading information or claims, including in the description, title, icon, and screenshots.

Examples of common violations

Deceptive Device Settings Changes

We don’t allow apps that make changes to the user’s device settings or features outside of the app without the user’s knowledge and consent. Device settings and features include system and browser settings, bookmarks, shortcuts, icons, widgets, and the presentation of apps on the homescreen.

Additionally, we do not allow:

Apps that modify device settings or features with the user’s consent but do so in a way that is not easily reversible.
Apps or ads that modify device settings or features as a service to third parties or for advertising purposes.
Apps that mislead users into removing or disabling third-party apps or modifying device settings or features.
Apps that encourage or incentivize users into removing or disabling third-party apps or modifying device settings or features unless it is part of a verifiable security service.

Enabling Dishonest Behavior

We don't allow apps that help users to mislead others or are functionally deceptive in any way, including, but not limited to: apps that generate or facilitate the generation of ID cards, social security numbers, passports, diplomas, credit cards, bank accounts, and driver's licenses. Apps must provide accurate disclosures, titles, descriptions, and images/video regarding the app's functionality and/or content and should perform as reasonably and accurately expected by the user.

Additional app resources (for example, game assets) may only be downloaded if they are necessary for the users' use of the app. Downloaded resources must be compliant with all Google Play policies, and before beginning the download, the app should prompt users and clearly disclose the download size.

Any claim that an app is a "prank", "for entertainment purposes" (or other synonym) does not exempt an app from application of our policies.

Examples of common violations

Manipulated Media

We don't allow apps that promote or help create false or misleading information or claims conveyed through imagery, audio, videos and/or text. We disallow apps determined to promote or perpetuate demonstrably misleading or deceptive imagery, videos and/or text, which may cause harm pertaining to a sensitive event, politics, social issues, or other matters of public concern.

Apps that manipulate or alter media, beyond conventional and editorially acceptable adjustments for clarity or quality, must prominently disclose or watermark altered media when it may not be clear to the average person that the media has been altered. Exceptions may be provided for public interest or obvious satire or parody.

Examples of common violations

Behavior Transparency

Your app’s functionality should be reasonably clear to users; don't include any hidden, dormant, or undocumented features within your app. Techniques to evade app reviews are not allowed. Apps may be required to provide additional details to ensure user safety, system integrity, and policy compliance.

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Deceptive Behavior

COLLAPSE ALL EXPAND ALL

Misleading Claims

Deceptive Device Settings Changes

Enabling Dishonest Behavior

Manipulated Media

Behavior Transparency

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