Single Women Are Driving Demand for SUVs, Report Says
Mainstream small SUV sales have jumped 34 percent among women
Kelly LinWriter
Single Women Are Driving Demand for SUVs, Report Says
Mainstream small SUV sales have jumped 34 percent among women
Kelly LinWriter
Small crossovers are quickly gaining favor among consumers, and according to new data, single women are playing a pivotal role in the success of these vehicles.
Mainstream small SUV sales to women rose 34 percent between 2010 and 2015, according to data from research company MaritzCX. Compare that to a 22-percent increase in small SUV sales to men during the same time period. Meanwhile, sales of premium small SUVs grew a whopping 177 percent among women.
Single women in particular are driving growth in the segment and are buying more SUVs. Among all female car buyers, an estimated 40 percent are not married. "Increasing income and education as well as a general delay in marriage and child-bearing combine to create a growing number of single women buying cars," James Mulcrone, director of research services in MaritzCX's Michigan office, toldBloomberg.
Single or not, it's clear that women are making purchasing decisions for themselves and their families. More than two-thirds of female buyers who bought a vehicle in 2015 reported their purchase was "entirely up to me." In 2016, about a quarter of women vehicle buyers are projected to select a non-premium small SUV.
Read the full report fromBloomberg here.
Source: Bloomberg
When I tell people I write about cars, the most common reply I receive is “Really?” I guess I never strike people as a car type as I drive down the freeway in the right lane going 60 mph in my old SUV. My gripes about driving in city traffic and fast drivers don’t help my case, either. For a time, the only cars I liked were old cars. Not old as in "classic" or "vintage," but as in well-worn. My first appreciation of cars came when I drove a very old Ford pickup. It wasn't perfect: I used a booster seat to reach the gas pedal, and the turn signal once fell off in my hand as I was learning to drive. But the thing I valued most was the memories. It took several years for me to truly become a "car person." Being a long-time writer and an avid reader has helped me develop a healthy curiosity and a desire to know how things work. This has made cars one of the most fascinating points of study for me because they are such intricate machines. I am interested in how cars can reach 200 mph, how they can run on hydrogen, and how they can drive and park on their own. I also enjoy learning how cars can solve problems whether it be in the form of reducing pollution, minimizing traffic, or helping people stay connected on the road. Yes, maybe I’m not a gearhead. Perhaps I’m a car nerd. Either way, I very much enjoy writing about cars and helping people stay in tune with the automotive industry. I wouldn't want to be writing about anything else. And don’t get me wrong: I know how to drool over a hot car. I am fascinated by the Tesla Model S, awed by the Lamborghini Veneno, and am hopelessly obsessed with the Audi R8.
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When I tell people I write about cars, the most common reply I receive is “Really?” I guess I never strike people as a car type as I drive down the freeway in the right lane going 60 mph in my old SUV. My gripes about driving in city traffic and fast drivers don’t help my case, either. For a time, the only cars I liked were old cars. Not old as in "classic" or "vintage," but as in well-worn. My first appreciation of cars came when I drove a very old Ford pickup. It wasn't perfect: I used a booster seat to reach the gas pedal, and the turn signal once fell off in my hand as I was learning to drive. But the thing I valued most was the memories. It took several years for me to truly become a "car person." Being a long-time writer and an avid reader has helped me develop a healthy curiosity and a desire to know how things work. This has made cars one of the most fascinating points of study for me because they are such intricate machines. I am interested in how cars can reach 200 mph, how they can run on hydrogen, and how they can drive and park on their own. I also enjoy learning how cars can solve problems whether it be in the form of reducing pollution, minimizing traffic, or helping people stay connected on the road. Yes, maybe I’m not a gearhead. Perhaps I’m a car nerd. Either way, I very much enjoy writing about cars and helping people stay in tune with the automotive industry. I wouldn't want to be writing about anything else. And don’t get me wrong: I know how to drool over a hot car. I am fascinated by the Tesla Model S, awed by the Lamborghini Veneno, and am hopelessly obsessed with the Audi R8.
Read More