Ranking well is just the beginning of successfully marketing businesses via local search. You then need to attract and engage prospects in order to turn them into customers and to satisfy RankBrain's influence on the algorithms. Mary will show you tactics that will help you to improve your local search experience optimization to attract new leads.
50. @MaryBowlingIgnitorDigital.com
• Positive ratings and reviews across the internet
• Listed and reviewed/rated on authority sites for
industry (barnacle sites and apps)
• Authorship on authority sites for industry/locale
• Positive opinions from expert and elite reviewers
• Awards conveying expertise and crowd
sentiment
• Media/local media mentions
Improve Business Reputation
61. @MaryBowlingIgnitorDigital.com
E-A-T is Based On
Quality and quantity of main content
• time, effort, expertise, and talent/skill required
• functionality of features
• needs met – content satisfies query
Info on website
• person/people responsible for site & their expertise
• customer service info (YMYL)
Reputation of site/business/author
• reviews & ratings, associations, awards, recommendations
• authorship
69. @MaryBowlingIgnitorDigital.com
Ask the Right Questions
Best dog parks in Weymouth?
Most common allergies in Boston?
Most popular pizza in Cambridge?
Heartworm risk in eastern Massachusetts?
Safe disposal of antifreeze in Mattapan?
Permits needed to build a lap pool in Roxbury?
73. @MaryBowlingIgnitorDigital.com
Recording’s Easy
Free voice recorder apps for
iPhones and Android let you record
long messages
https://play.google.com/store/apps/details?id
=com.hnsoft.media.bestvoicerecord&hl=en
https://itunes.apple.com/us/app/voice-
recorder-free/id685310398?mt=8
86. @MaryBowlingIgnitorDigital.com
“It really doesn’t matter if we are
pleasing algorithms designed to
please people or pleasing people
directly.”
-Will Critchlow
Distilled
Local Search Experience Optimization