TV is commonly called a "lean back" medium. With computers, you lean forward and you're engaged. The thought has always been that with TV, you're just leaning back and letting the experience play out in in front of you. The networks were always happy to think of us as essentially lazy couch potatoes.
But that's no longer the reality of TV. Today viewers are much more engaged. That means they are seeking out good shows wherever they might live. So something like Transparent becomes a hit even though it's on Amazon, a place people don't usually associate with good TV. Girls, DareDevil and Orange Is The New Black become hits not because of their slot on the TV schedule but because they are high-quality shows that viewers can now easily find and watch whenever they want.
Sapan points out that today, those tactics no longer work. As TV interfaces improve it's easier than ever to just search for the show you want to watch instead of having to channel surf. As cable becomes increasingly unbundled, viewers will have an even easier time only watching the shows they want to watch. There will be no more lazy viewing.
This is going to create a seismic shift in the TV landscape. Executives at all of the networks will have to work harder to create better shows. This will be easier for networks like Sapan's AMC which can get away with only programming a few original hours per week and relying heavily on reruns and movies to fill out its schedule.
It will be much more challenging for the legacy networks like NBC and
It will be interesting to see if they can come up with some really creative solutions to this problem. As AMC has shown, appointment viewing still exists. Everyone wants to watch The Walking Dead live so they can be part of the conversation the next day. But making high-quality shows is difficult, especially in the volume networks need.
While this new world is a difficult one for programmers, it's a boon for TV fans. TV is better than ever and it looks like it's only going to keep getting better.