Tanya Burr: The YouTube sensation shares her top tips on how to become an internet hit

THE lifestyle blogger, who shares make-up tutorials, beauty and style guidance with her millions of fans, reveals what it takes to be an online success

YouTube sensation Tanya Burr shares her top tips on how to become an internet hit PH

YouTube sensation Tanya Burr shares her top tips on how to become an internet hit

If you're over the age of 20 you've probably never heard of Tanya Burr. 

Tanya is one of a rising number of internet stars who is ruling the web.

Her YouTube channel has over 2.5 million followers who flock to her page for beauty tips, style advice and to check-in on her daily life.

The glossy-haired brunette is a trained make-up artist who joined the video channel in 2009. 

"I wanted a creative outlet," she says. "I just thought it was fun. I had no idea it could be a career or a business."

But it has become a business. The pretty 25-year-old launched a beauty range earlier this year and she now collaborates with a number of fashion brands. 

"It has done so much better than I ever thought it would. I thought people wouldn’t care about it."

Here, Tanya gives advice to budding online stars on how to rise to the top.

1. Be yourself

I think the best piece of advice I can give is to be yourself. My videos show me goofing around, they’re not always serious. I really think my YouTube channel became successful because people got to know me as one of their good friends, not just as someone they watched for the odd make-up tip. Let your personality shine through!

2. Tell your story

If you be yourself, then that way you can easily get your story across. Storytelling is the perfect way to catch attention. If you’re honest and open, viewers and readers will respect you for it.

Tanya's top tip is to just be yourself online - don't put on a front PH

Tanya's top tip is to just be yourself online - don't put on a front

3. Become an expert

Find your niche, your main interest, your unique selling point! Mine is mostly beauty and fashion. I love that my fans see me as their go-to girl for tips, tricks and trends.

4. Have varied content

While it’s good to have a niche, definitely vary your content to show that you can be versatile. I love to film baking videos every couple of weeks, as well as vlogs and collaborations, which my subscribers and followers love. I love bloggers like Hello-October.com because she does a mix of beauty, fashion, baking etc. She also tells me about her life and it has a real personal touch. She makes the reader feel like a friend.

5. Imagery is key

An image is such a strong way of putting across a message. Particularly with blogging, readers prefer to see lots of imagery than reams of text. Think your photos through in terms of lighting, colours and setting.

6. Be active on social media

SO IMPORTANT! Make sure you are on social media. Be active online and make sure you are talked about. A simple Tweet or Facebook post can reach a large audience in seconds! It’s a great way to build your brand and get your name recognised.

7. Engage your audience

While people generally like to feel involved in your life, they also want to feel important themselves. Use social media to talk to your audience. Listen to them and make them feel part of what you are doing. It’s really amazing having the support of my fans, I’m so grateful to have them. It’s really nice that I always have someone to talk to. If I wake up randomly at 2am, I can go on Twitter and start a conversation with fans from all over the world. I love that!

8. Track!

While I don’t believe you should obsess about stats too much, you should definitely keep on top of them. Tracking video or blogging data allows you to stay focused and you can make adjustments based on these numbers to make your videos and blog the BEST they can be.

9. Friends

Get your friends involved in your blogs and videos and have them spread the word!

10. Have fun with it!

Finally, have fun with it. Don’t stress out about stats too much. If you’re having fun and letting your personality shine through, then everything else will follow.

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