Axwell Λ Ingrosso’s new single makes for a star-studded Beats by Dre video
Axwell Λ Ingrosso strike gold with the debut of their new single, using “Something New” as backdrop to Beats by Dre’s newest video promotion. Similar to previous campaigns by the headphones brand that’ve paired with large-scale events such as the Super Bowl and the World Cup, the latest pushes its #SoloSelfie concept.
The ad featuring the newly reunited Swedish DJ is (in tradtional Beats fashion) star-studded, featuring everyone from Kendall and Kylie Jenner to Nicki Minaj and 2 Chainz, as well and the duo themselves. Spoiler alert: signature headphones-across-the-forehead appearance from Axwell.
In interest to their upcoming music, “Something New” fits the promo’s production and its connectively concept perfectly, making for 60 seconds of a preview enough to not only warrant excitement for the record, but to decide it is time to take the partnership of Axwell Λ Ingrosso as more than just a Swedish House Mafia spin-off.
Update: “Something New” has been named Zane Lowe’s Hottest Record In The World and can be streamed in here.