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As Advanced Television notes in its coverage of Telecompaper’s survey, which counted over 6,600 participants aged 12 to 80, the exact number of Dutch subscribers is currently unknown – Netflix has earned somewhat of a reputation for its statistical secrecy. But the service’s latest quarterly figures indicate a total of around 13.8 million paying subscribers outside the U.S. as it continues to invade foreign markets.
However, the precise number of people who’ve actually pulled out their credit cards for the service isn’t necessarily the most relevant detail. A more important point might be the one that lies behind this rapid subscription bloom in the Netherlands. Broadband TV News points out in a report that the number of Dutch who knew what Netflix was in the first place jumped from 71 percent in Q2 2013 to 86 percent just one year later.
Other findings from the survey include the fact that 40 percent of Dutch subscribers use the streaming service mostly via a laptop. 37 percent watch with a TV connected to a laptop, Chromecast, Apple TV or game console, while another 31 percent prefer watching via tablet or smart TV.
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