Pursuits
Under Armour Buys Apps in Bid to Become Top Fitness Tracker
Why Under Armour Is Buying Up Fitness Apps
This article is for subscribers only.
Under Armour Inc., the maker of athletic clothing and gear, is acquiring the MyFitnessPal and Endomondo applications for a total of about $560 million in a bid to become the world’s biggest tracker of fitness information.
The two apps will complement the company’s current software -- MapMyFitness and UA Record -- giving it a total of 120 million users, according to a statement Wednesday. The company also reported better-than-projected results for the fourth quarter.