Salsa Espinaler (Student Project)

Designer: Paula Sánchez Carpio and Anna Gené Casellas
Project Type: Student Project
School: Elisava University, Master in Packaging Design
Location: Barcelona, Spain

Restyling of a classic – This traditional spicy sauce for snacks has been a must in Catalan aperitifs for years. This project envisages changes in the bottle and label. The main point was to redesign the packaging and label to bring the product back to its origins, the place where it all started: the sea and port taverns. That is the reason why the design presented is carefree and fun, combining elements as illustration, lettering and creative writing.