Bacanha Brazilian Cocktails

Designer: Alex Arzuman
Project Type: Produced, Commercial Work
Client: Bacanha
Location: Paris, France

Bacanha : the first ready-to-drink cocktail 100% natural with pieces of fruit

Bacanha is born in 2013 in Ipanema Beach, in Rio de Janeiro. Imagined by two young French, who wanted to create a ready-to-drink cocktail as good as they drank during their vacation trip in Brazil.
Today, Bacanha offers a range of three cocktails in doypack only made with naturals products: premium vodka and cachaça, fresh juices, sugar cane and some water. But the real innovation is that the pouch is separated in two sides: one with the liquid, and the other with pieces of fruits. Finally, the cocktails are frozen in order to keep the real taste of a handmade cocktail.
The brand called the parisian graphic designer Alex Arzuman in order to conceive a total consumer experience throught a intense and coloured branding,
with handmade fonts and illustrations.

Bacanha : “Simplify people’s lives during their sharing moments with naturals products.”