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By Alan Weiss 
With Panda, Penguin and all the other Google updates, SEO has 
changed over the years. What used to work doesn’t anymore. 
I’ve created an infographic that breaks down the old and the 
new in SEO 
Old SEO New SEO 
Keyword Search 
70% of search traffic comes from long tail key words 
Content 
Focused on how people engage with 
a particular brand and services 
ROI focused 
Singular keyword and page focused 
Ranking focused 
Old SEO New SEO 
Focused on singular keywords Focused on keyword intent and 
search user needs 
Focused on long tail searches 
Old SEO New SEO 
Create content for search 
engine 
No regard to quality or 
relevance 
Create content to provide valuable 
information 
Focus on a particular group of 
audience 
Old SEO New SEO 
Create content for search 
engine 
No regard to quality or 
relevance 
Create content to provide valuable 
information 
Focus on a particular group of 
audience 
Links

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Old seo versus New today’s

  • 1. By Alan Weiss With Panda, Penguin and all the other Google updates, SEO has changed over the years. What used to work doesn’t anymore. I’ve created an infographic that breaks down the old and the new in SEO Old SEO New SEO Keyword Search 70% of search traffic comes from long tail key words Content Focused on how people engage with a particular brand and services ROI focused Singular keyword and page focused Ranking focused Old SEO New SEO Focused on singular keywords Focused on keyword intent and search user needs Focused on long tail searches Old SEO New SEO Create content for search engine No regard to quality or relevance Create content to provide valuable information Focus on a particular group of audience Old SEO New SEO Create content for search engine No regard to quality or relevance Create content to provide valuable information Focus on a particular group of audience Links