What if you could be a fly on the wall of a successful business consultant who had consistently out-batted other consultants. What is it about how they think that meant that they could *know* with a strong sense of confidence whether a project would work or not? That is what this book gives you.
This book is simple enough for anyone to understand, but has all the elements required to make it useful for the serious student looking to make their venture successful.
It is put together like a template to help you first learn how to spot star ventures and then know which of your alternatives are most likely to work. If you realise your plan is shaky, it helps you detect if you can tweak your plan to make it more likely to succeed.
The chapters are thoughtfully ordered in the steps you go through to compile your strategy, and peppered with real life examples to help round out your understanding.
Another thing I like about this approach, is the fact that it does not just apply to big scale investing in companies (where the author made his money), but also can be applied in many other areas of your life beyond investing (i.e. it is Fractal): Are you looking to start your own company? - Are you developing new products or services for an existing operation? Are you looking for a department or company to work for? In all cases this book can help you. For example, Richard underlines many benefits of just finding and working in a Star company that had not occurred to me.
My only criticism is the choice of title; With so many get rich quick fads/products, the use of the phrase "How it Can Make You Rich" in the title may put some people off. It may lead you mistakenly to believe that you need some kind of special skills to make the information inside work. It does not, but it does require you to look at situations differently.
This book is almost certainly going to become required reading on business school reading lists, as it gives you the 20% of strategy you need to know without filling your head with a bunch of other needless analysis tools.
I do not understand why more people are not raving about it already.
P.S. when reading the kindle version on a laptop computer (using http://read.amazon.com), some of the bulleted lists the text is a bit small, however this is a small formatting issue which may have been corrected by the time you read this. The same issue is *not* present when using a kindle on a tablet or phone.
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Top reviews from other countries
Salvatore McDonagh
What makes a successful business - and what makes a failure? This book gives you the formula.
Reviewed in the United Kingdom on October 28, 2015
