Social media: the degree of the future

(Shutterstock)


Save Story
Leer en español

Estimated read time: 3-4 minutes

This archived news story is available only for your personal, non-commercial use. Information in the story may be outdated or superseded by additional information. Reading or replaying the story in its archived form does not constitute a republication of the story.

Like many young people, Kamie Fischer wasn’t sure what to do with her life; an Idaho resident, Fischer decided it was time to move to Utah and go back to school. But when it came to deciding on a field of study, she was still confused. Initially wanting to study interior design at LDS Business College, Fischer found she was too late to enroll. A friend suggested she take a social media class with her – and that’s when her career path really began to take shape.

“I was kind of skeptical about it. I didn’t really know what it was all going to be about but I thought it sounds kind of interesting, so sure, why not?” Fischer said. “Within two weeks, that class completely blew my mind and changed my life.”

Social media: the degree of the future
Photo: Shutterstock

Fischer isn’t the only one realizing the potential opportunities that abound in the social media space. Mediabistro.com reports that, over the next five years, the social marketing budgets of small businesses will double. Additionally, Forbes predicted in late 2013 that in 2014, investment in social media would become a necessity for businesses, not merely a luxury.

But Fischer found more than career opportunity through her study at LDS Business College. Her class made waves and broke records—all in a few short months. The social media class created World Pi Month earlier this year, drawing inspiration from the mathematical figure Pi (3.14). The Facebook campaign was aimed at promoting community service, encouraging others to give back a piece of their “pie” to others.

As part of the campaign, the class even brought in a celebrity chef—one that cooks for President Obama’s family regularly—along with other well-known celebrities. The special guests helped make world-class pies for the class to give away to the elderly and the armed services. The campaign broke all-time Facebook records for engagement, proving that, when it came to social media, LDS Business College knew what it was doing.

“Through that class, I learned that social media can really change the world,” Fischer said. “Whether it’s yourself individually or whether it’s a business, it can change your life.”

The class also saw success on other social media platforms. In promoting the Learn to Earn Conference, hosted by LDS Business College, “L2E” trended in the No. 3 spot on Twitter for more than three straight hours – a feat for both the conference and the class.

Social media: the degree of the future
Photo: Shutterstock

Four months after starting the class, Fischer had the opportunity to become an intern for Country Explosion, Utah’s largest music festival. A week into her internship, she was asked to be the social media manager for the festival, a job that would take her through the entire summer. Then, just a month into her new position, Fischer was then promoted to social media director – a career she loves and one that gives her the opportunity to finish her schooling.

Through her experience at LDS Business College, Fischer has found more than a job she loves; she’s found success. As Social Media Director, Fischer currently makes $48,000 per year, an impressive salary after only one class at LDSBC. The social media marketing degree, LDSBC’s newest offering, is also its fastest-growing degree. Its coursework was designed by Spencer Taggart, former global marketing strategist for Blendtec. The degree focuses on the importance of creating relevant social content, customer service through social media, advertising and customer advocacy, and social media analytics. More information on the degree can be found at ldsbc.edu.

Most recent Utah stories

Related topics

BrandviewUtah
LDS Business College

    STAY IN THE KNOW

    Get informative articles and interesting stories delivered to your inbox weekly. Subscribe to the KSL.com Trending 5.
    By subscribing, you acknowledge and agree to KSL.com's Terms of Use and Privacy Policy.

    KSL Weather Forecast