Media Management and Economics Research in a Transmedia EnvironmentAlan B. Albarran First Published in 2013. This landmark work centers on media management and economics within a diverse, international, historical and constantly changing environment. The chapters herein reflect the current state of research and present directions for future study. Developed at the 2012 Research Symposium in conjunction with the annual convention of the Broadcast Education Association, it represents the most current theory and research in the area. |
Contents
FutureProspects for Cable Telecommunications in an Over | |
ACaseStudy AnalysisofEastman Kodak and Blockbuster | |
SECTION II | |
Examining First Mover Advantages among Social Networking Sites | |
An Argument for News Media Managers to Direct and | |
Chinas Book Publishing Industry | |
Latin Americanand HispanicMMEResearch | |
Other editions - View all
Media Management and Economics Research in a Transmedia Environment Alan B. Albarran Limited preview - 2013 |
Media Management and Economics Research in a Transmedia Environment Alan B. Albarran No preview available - 2015 |
Media Management and Economics Research in a Transmedia Environment: Papers ... Alan B. Albarran No preview available - 2013 |
Common terms and phrases
advertising Albarran América Móvil Arbitron audience Blockbuster book publishing brand broadband broadcast business model cable operators cable's Caracol channels ChanOlmsted China Colombian communication companies competitive consumers convergent media cord cutting correlation DFW television stations early followers Facebook February 20 Galavisión Grupo Grupo Televisa Hispanic increase innovation Internet inthe Journal Kodak launched long tail loyalty management and economics media economics media management million mobile Moffett MVPD MySpace NBC5 Netflix network externalities newscaster newspapers Nielsen Norwegian Recycling offer ofthe OTT video overthetop parasocial interaction percent platforms Possavino programming publishing industry Radio relationships Retrieved February Retrieved January Retrieved March Retrieved November Retrieved October revenue share social media social networking service social networking sites Spanish language strategy telecommunications TeleFutura Telemundo television networks tothe traditional transmedia TV Azteca tweets Twitter Twitter traffic Univision users video providers viewers YouTube