Media Management and Economics Research in a Transmedia Environment

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Alan B. Albarran
Routledge, Jul 24, 2013 - Language Arts & Disciplines - 294 pages

First Published in 2013. This landmark work centers on media management and economics within a diverse, international, historical and constantly changing environment. The chapters herein reflect the current state of research and present directions for future study. Developed at the 2012 Research Symposium in conjunction with the annual convention of the Broadcast Education Association, it represents the most current theory and research in the area.

 

Contents

List of Figures
FutureProspects for Cable Telecommunications in an Over
ACaseStudy AnalysisofEastman Kodak and Blockbuster
SECTION II
Examining First Mover Advantages among Social Networking Sites
An Argument for News Media Managers to Direct and
Chinas Book Publishing Industry
Latin Americanand HispanicMMEResearch
Caracol and RCN
Twitter Use among English andSpanishLanguage Television
Diffusionof an Inefficient Innovation HARSH TANEJA ANDHEATHER YOUNG
Examining
Managingand Financing SmallBudget Transmedia
Index
Copyright

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About the author (2013)

Alan B. Albarran is professor of media and the director of the Center for Spanish Language Media at The University of North Texas. He has extensive experience as an editor and author and is widely recognized as an international scholar in the area of media management and economics. He is former editor of the Journal of Media Economics and the International Journal for Media Management.

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