NFL Players Featured in Anti-Domestic Violence Video for 'No More' Campaign

The National Football League revamped its domestic violence policy earlier this season following the Ray Rice saga. Now a number of players have joined the "No More" campaign to speak out on the issue.   

New York Giants quarterback Eli Manning serves as the latest video's bookend, speaking first and last, with others such as Dallas Cowboys tight end Jason Witten also delivering lines:

No More covers both domestic violence and sexual assault, with the bottom-line goal to put an end to both crimes.

Having strong support from such a publicly visible entity as the NFL, not to mention a number of cases to draw upon, helps deliver the simple but powerful message the campaign is promoting.

Rice, the former Baltimore Ravens starting running back, was initially suspended for just two games after his altercation with his then-fiancee and now-wife Janay Palmer. When video footage of Rice striking Palmer surfaced, the NFL suspended him indefinitely and the Ravens terminated his contract. He is now seeking immediate reinstatement, per ESPN's Ed Werder:

The backlash from Rice's original, light punishment led to NFL Commissioner Roger Goodell revising the league's disciplinary approach to domestic violence. A first-time offense now results in a six-game unpaid suspension, and a repeat offender receives a lifetime NFL ban.

Goodell has fielded criticism for his lack of definitive action on the issue. That makes the stand players are taking in the No More movement all the more effective and important.