Kansas City's Habitat Shoe Boutique focuses less on trends and more on classic European shoes and accessories with a twist that become signature items in their customers' wardrobes.
Print & Packaging
To showcase the season's hottest items, shopping bags were designed as pleasing promotional tools. Other branding elements—hangtags, business cards, notecards and store signage solidified Habitat's image and message as a desirable fashion destination.
To showcase the season's hottest items, shopping bags were designed as pleasing promotional tools. Other branding elements—hangtags, business cards, notecards and store signage solidified Habitat's image and message as a desirable fashion destination.
Outdoor
Guerilla-style signage warns potential customers of footwear hazards. Coming-soon store signage broadcasted the approaching opening.
Habitat "!" Ads
A more sophisticated series of brand ads from fall of 2008 that helped spur awareness of Habitat's new location, highlight new product and creatively point out the boutique's style advantages.
A more sophisticated series of brand ads from fall of 2008 that helped spur awareness of Habitat's new location, highlight new product and creatively point out the boutique's style advantages.
Writer: Brent Anderson
Photography: James Meierotto
Habitat Shoe Boutique Website
The Habitat Shoe Boutique website combines the functionality of an e-commerce shopping site with a clean organic feel reflecting the sensibility of the store and its product selection. Habitatshoes.com has received several awards and has been featured on people.com numerous times.
Photography: James Meierotto
Habitat Lookbook Spring 2010
Spring is all about fresh ideas, so no better way to introduce new footwear styles than a lookbook with a colorful, geometric spin. Habitat's spring catalog was photographed in Kansas City's own Retro Inferno/Hudson Home. Advertising for the new spring styles on nylonmag.com
Writer: Amy Mendenhall Mansfield
Lifestyle Photography: Samantha Levi
Product Photography: rw/2
View the Lookbook here.
Habitat published in Fashion Branding by MONSA
Excerpt from the back cover: It is very interesting to see how graphic design and fashion relate. How one depends on the other and how they complement each other perfectly. This book contains a selection of brand and branding work, providing an insight into graphic design’s contribution to the fashion world. It demonstrates how the sectors harmoniously unite to create a brand and fashion image.
Excerpt from the back cover: It is very interesting to see how graphic design and fashion relate. How one depends on the other and how they complement each other perfectly. This book contains a selection of brand and branding work, providing an insight into graphic design’s contribution to the fashion world. It demonstrates how the sectors harmoniously unite to create a brand and fashion image.
Buy the book here.
