Facebook vs. Twitter - Which Network is Best to Start with for Your Business?
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Facebook or Twitter for your business? They’re the two largest social media entities that dominate their industry with over a billion users between them (mostly from Facebook). For a small business, or really any company, it’s a no brainer to turn online and grab a piece of the user pie. But if you do operate within a small business, that may mean small resources, and oftentimes a small staff, or even a party of one. With everything going on, it’s hard to find time to pay attention to one social network, let alone two (or more!). So let’s break it down and look at the key features and benefits of the two social media beasts and find the one that’s best for you to tackle as you begin your social media journey.
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Facebook vs. Twitter - Which Network is Best to Start with for Your Business?
- 1. Facebook vs. Twitter Find the best match to start your social media journey The Users 36m # of users # of unique users 1.23bn 167m 232m Facebook has the most users than any other social network... but Twitter has the fastest growing user base, especially with ages 45+, growing 79% since 2012. Twitter = A visual snapshot You’re given 160 characters for a bio. Be sure to include: - What you offer - How you’re unique - A link to your website Facebook Page = A custom social website for your business Include: - Your business’s description - Mission Statement - Services Offered Quick Tip: With the Facebook tab feature, customize your profile to your needs. You can add a link to your newsletter, gather emails, share your other social pages, schedule a meeting, and show your location on a map, among many other possibilities. # of ‘Likes’ a day # of ‘Tweets’ a day 4.5bn 58m The big difference: Facebook is knownfor being more B2C and Twitter B2B. The Landscape The Content Quick Tip: Finding leads and new customers on Twitter is now easier than ever before. With @mentions and #hashtags, do a Real-time Search in MarketMeSuite and find anyone in your area looking for what you have to offer. Key Features ? Facebook Which one for your business Twitter 3rd Party Apps Add address, social profiles, newsletter, and squeezepages. Lists Follow people and pages of interest and organize them in a list. Tailored Trends A list of things that Twitter thinks you might like so you can stay current on news. Follow Suggestions Twitter will always tell you people of interest and those you should follow. Twitter Alerts Used primarily for national news and disasters. Small Business Resources Twitter has great forums, workbooks, and resources for small businesses wanting to get started online. Events Got an event? Set it up on your profile and share it on your wall. Pages to Watch Track your competitor’s Pages and see what they’ve been up to. Interest Lists Combine pages, interests, and people into lists to track. Analytics Each Business Page has an analytics bar so you can easily track your activity. The big difference: Facebook allows for close interaction with followers through private messaging and reviews, whereas Twitter is best for finding new followers and leads. The big difference: Facebook is better for puttingout information, Twitter for taking in and sharing. The big difference: Both Facebook and Twitter have unique features. It’s up to you to decide which ones your business can utilize the most. - No character limit. - Write as much content as you want in one post. - Great for big announcements. - Be mindful of how much your followers will read. - Good for writing day-to-day posts (what’s been happening with your business). - Target posts to specific groups of fans. - You have 140 characters to get your message across. - Great for quick messages and updates or posting during an event. - Twitter is geared towards breaking news and current events. - Easily track trends and popular #hashtags. - Connect with other users through @mentions and create a conversation.