Hop in a featured snippets time machine and look back at our 2016 findings.
When tracking millions of SERPs every day, we’re pretty quick to spot trends and changes. Without a doubt, one of the biggest trends we’ve seen over the past two years is the increase in featured snippets and knowledge-graph-driven answer box results taking over the first organic position.
To find out just how common featured snippets are and identify factors that can help you take advantage of the trend, we dove headfirst into the data.
In early 2016, we analyzed one million high-CPC search queries, over 92,000 featured snippet queries, and millions of rows of SERP data to bring you this whitepaper.
One curious finding from the study was: the word [best] appeared 20,688 times in our keyword set, but never triggered a snippet.