Oser Communications Group

sure bets Snack Brand Lance to Give Consumers More of the Products They Love in 2013 Delivering on its promise to give consumers more of what they love in 2013, Lance® is launching new Xtra Fulls™ Toastchee® and Xtra Fulls™ Toasty™, as well as product extensions for its Cracker Creations® Captain's Wafers® sandwich crackers and Nekot® Sandwich cookies. The new products recently began shipping to major retailers nationwide. Lance Xtra Fulls, the lead items to celebrate the brand's 100th anniversary, offer more peanut butter filling for an extra satisfying snacking experience. Over the years, more peanut butter has been a top consumer request. The new sandwich cracker varieties are made with real, whipchurned peanut butter, freshly ground in Georgia, and they offer up to 6 grams of protein per serving. "Our 100th anniversary is all about giv- ing our fans more of what they love and delivering on the many consumers requests we've heard over the years," said Tom Ingram, Senior Brand Director, Bakery at Snyder'sLance, Inc. "We're confident that consumers will love our delicious new offerings, and we look forward to satisfying America's snacking appetite for another 100 years." In addition to Xtra Fulls, consumers will be treated to several other Lance product extensions. Lance Graham Cracker Creations with peanut butter or chocolate filling are all-natural, premium sandwich crackers made with crunchy, slightly sweet graham wafers. Bringing a zesty, new flavor to the snack aisle, Jalapeno Cheddar Captain's Wafers add a spicy twist to the well-known line of light and flaky sandwich crackers. Chocolate Nekot are an expansion of one of Lance's most popular cookies. The chocolate cookie sandwiches are filled with either creamy peanut butter or sweet chocolate crème. The new products will be available for suggested retail prices ranging from $3.39 to $3.59 each. Like all Lance snacks, the new products contain no high fructose corn syrup, no preservatives and 0 grams of trans fat. For more information about Lance products and the brand's 100th anniversary celebration, visit the Lance Snacks Facebook page, www.lance.com or www.happy100lance.com. Snyder's-Lance, Inc., headquartered in Charlotte, N.C., manufactures and markets snack foods throughout the United States and internationally. The company's products include pretzels, sandwich crackers, pretzel crackers, potato chips, cookies, tortilla chips, restaurant style crackers, nuts and other snacks. Snyder'sLance has manufacturing facilities in North Carolina, Pennsylvania, Iowa, Indiana, Georgia, Arizona, Massachusetts, Florida, Ohio and Ontario, Canada. Products are sold under the Snyder's of Hanover®, Lance, Cape Cod®, Pretzel Crisps®, Krunchers!®, Tom's®, Archway®, Jays®, Stella D'oro®, Eatsmart®, O-Ke-Doke®, Grande® and Padrinos® brand names. Products are distributed nationally through grocery and mass merchandisers, convenience stores, club stores, food service outlets and other channels. n Check Stand Program Distributing Three New Products to C-Stores Check Stand Program, an industry leader helping companies launch products in the convenience channel, recently announced that it has been contracted to represent three new product lines: Fiber Gourmet Thinables are the lowest calorie cracker on the market. Each snack box holds 168 grams of crackers. The serving size is just 60 calories and provides 11g of fiber. Thinables are available at a MSRP of $3.99 to $4.49 per box. The Check Stand Program recently launched the product into 850 convenience stores throughout Alabama, Florida, California, Oregon and Ohio. South Beach Smoke E-Cigarettes are available in menthol and regular flavors. Each disposable e-cigarette is equivalent to two packs of tobacco cigarettes. The product comes in a 24-count display and each unit is available at a MSRP of $9.99. Check Stand Program recently launched the product into 500 convenience stores throughout Pennsylvania, MoneyGram Partners with ampm to Offer Customers International Money Transfer Services MoneyGram, a leading global money transfer company, and ampm, BP's popular West Coast convenience store franchise, have reached an agreement to offer MoneyGram's full suite of consumer products at participating ampm locations in the Western United States. Under the exclusive agreement, BP will promote MoneyGram's money transfer services, bill payments, money orders and prepaid cards to its network of more than 950 ampm franchises throughout Arizona, California, Nevada, Oregon and Washington. Franchisees of the ampm chain are actively enrolling in the program, and many locations will launch MoneyGram services throughout the coming months. "MoneyGram's primary focus is to provide consumers with the most simple and convenient ways to send money and conduct basic financial transactions, from paying a utility bill or managing their prepaid cards," said Pete Ohser, MoneyGram Senior Vice President for the United States and Canada. "Winning ampm's business and establishing relationships with great companies and strong brands such as BP's ampm convenience stores are important to MoneyGram's growth." MoneyGram, a leading global money transfer company, enables consumers who are not fully served by traditional financial institutions to meet their financial needs. MoneyGram offers money transfer services worldwide and bill payment services in the United States and Canada through a global network of more than 300,000 agent locations. Agent locations include retailers, international post offices and financial institutions in 197 countries and territories around the world. To learn more about money transfer or bill payment, visit www.moneygram.com. n Oregon, Alabama and Ohio. Tommy's Foods offers chips and salsa in a convenient snack box for on-the-go consumers. Each snack box holds 2 oz. of chips and homemade salsa and is available at a MSRP of $2.49 to $2.99. Check Stand Program recently launched the product into 1,000 convenience stores throughout Pennsylvania, California, Oregon and Ohio. Check Stand Program specializes in initiating successful product test launches and guaranteeing store distribution within the convenience channel. Clients of the program can instantly see their products available at between 200 and 2,000 convenience stores nationwide. The program helps companies launch their product into the marketplace, prove their concept to retailers and achieve major distribution at convenience stores nationwide. Learn more about the Check Stand Program by visiting www.checkstandprogram.com or call 888.439.6468. n Sheetz Hits Milestone of 50 Stores in North Carolina Expansion Plan Sheetz Convenience Restaurants recently opened its 50th North Carolina store in Wake Forest at 1895 South Franklin Street. Executive Vice President Louie Sheetz cut the ribbon together with the new store team, as well as town and county officials, at a grand opening celebration in February. The celebration included free food and beverages, games and chances for customers to win dozens of prizes. The retailer entered North Carolina almost 10 years ago with the plan to develop a strong presence in the state, offering the best in customer service and its signature MTO food and beverage line. Sheetz is in the middle of a blitz of new store growth that started with the recent store openings in Rocky Mount, Washington and Garner. "Today we are at 50 stores and counting in North Carolina, with several more scheduled to open in the coming months," said Louie Sheetz, Executive Vice President of Marketing for Sheetz. "Customer loyalty and a high-quality employee base are two big reasons we are excited about what North Carolina means to the company's future." The new 6,400-square-foot store will provide an economic boost to the area, creating 40 to 45 new full and part-time jobs, while adding $3.5 million in taxable property value to the city and county tax base. "Selecting the city of Burlington [, N.C.] as the site for our second distribution center is based on the great opportunities for growth this state has to offer and our strong commitment to be here for a long time," said Sheetz. The company plans to break ground on that facility later this summer. Sheetz also made a $2,500 donation to the Special Olympics North Carolina, as part of the grand opening festivities for its Wake Forest store. The company has been proud supporters of the Special Olympics for more than 20 years. n May/June 2013 C onvenienceRETAILER 3

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