Honey Creative has redesigned the branding and packaging for the artificial lash company, Eylure. The overall concept of this redesign is focused on heritage and reintroducing a premium look for which the brand is known for. This redesign has a vintage feel that takes you back to old hollywood glamour. The design is clear, consistent, and risk taking, which sets it apart in the mass market category.
“The design establishes Eylure as a premium beauty brand and the expert in eyelashes, they were after all the creators of the false eyelash.
The new identity builds on the heritage the brand; Eylure was created in 1947 by two British brothers, renowned make up artists in the Hollywood film industry.
