Simon is a global leader in retail real estate ownership, management and development and a S&P100 company (Simon Property Group, NYSE:SPG). Our industry-leading retail properties and investments across North America, Europe and Asia provide shopping experiences for millions of consumers every day and generate billions in annual retail sales.
About Simon Tourism & Marketing Alliances
The mission of the Simon tourism team is to position Simon Shopping Destinations (SSD) as the place to shop among global inbound and domestic tourists. Within Simon Property Group, we have a unique portfolio of 112 tourist properties across multiple Simon Mall platforms including Malls, Premium Outlets, and Mills; representing such iconic centers as The Forum Shops in Las Vegas, Copley Center in Boston, Woodbury Common and Las Vegas Premium Outlets, Sawgrass Mills and Mills Jersey Gardens, to name a few. Understanding, creating and driving the economic impact from our tourism activities in this portfolio is integral to Simon and closely monitored by our executive team.
Position Overview
Simon Property Group is seeking an AVP of Marketing Alliances for the newly formed corporate global tourism department. The position will be primarily responsible for developing prestige strategic marketing alliances that continue to elevate the portfolio in categories such as tourism, cause marketing, family programming and entertainment.
Responsibilities
The successful candidate’s responsibilities will include, but not be limited to:
Evaluation and segmentation of current Simon portfolio assets with objective of prioritizing partner categories.
Identify, evaluate, create and develop proposal s and strategic opportunities that maximize value of Simon and target partner assets, including co-marketing, cross promotion, brand integration, consumer and partner experience amenities and benefits
Responsible for formulating client specific strategies; research; presentations; program development
Collaborate with VP to participate in partner strategy, presentations,
Negotiate and execute contracts
Identify and define implementation processes, procedures and policy (where necessary)
Ongoing oversight of program implementation and execution
Liaison with field management (internally and externally) including field property management, marketing, business insights, digital marketing, etc.
Develop and track communication efforts with multiple Simon departments
Track and coordinate event and marketing collateral including obtaining approval and sign off from partners and corporate marketing
Collaborate with other departments to ensure the delivery of an effective and efficient partnership
Develop and produce effective recaps for internal and external audiences
Budget management and understanding of P/L and ROI of partnerships for Simon and client.
Minimum Qualifications
A bachelor’s degree in related discipline (e.g. marketing, communications, public relations, etc.) Masters or MBA is preferred.
Five to 10 combined marketing experience working in Fortune 500 marketing, partnerships, and driving global inbound tourists.
Tourism, cause marketing or retail experience
Familiar with contract negotiations and the ability to work through different business and legal issues
Experience in retailer marketing, co-branded marketing, cross promotional marketing and promotions a plus
Strong organizational and multi-tasking skills
Excellent oral and written communication skills
Excellent visual and marketing presentation skills
Ability to prioritize projects
Excellent computer skills including Excel, PowerPoint, Word, SalesForce, digital integration a plus,
Ability to manage multiple sponsors
Knowledge of corporate and field / affiliate infrastructure a plus
Additional foreign language skills a plus
Employment type
Full-time
Job function
Marketing
Industries
Real Estate
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