A Supercharged Approach To PR SEO Success
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A Supercharged Approach To PR SEO Success - Brighton SEO 2015
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A Supercharged Approach To PR SEO Success
- 1. 1 @rebeccalee10101 @rebeccalee1010 A SuperchargedApproach To PR SEO Success Rebecca Lee Digital PR specialistat DynamoPR rebecca.lee@dynamopr.com @rebeccalee1010
- 2. 2 @rebeccalee1010 Extensive Digital Experience
- 3. 3 @rebeccalee10103 @rebeccalee1010 A SuperchargedApproach To PR SEO Success (that doesn't rely on being embedded in an industry or knowingeveryone)
- 4. 4 @rebeccalee10104 @rebeccalee1010 The Current MediaLandscape
- 5. 5 @rebeccalee10105 @rebeccalee1010 Getting Links Is Tougher
- 7. 7 @rebeccalee1010 Job Cuts = MoreFreelancers
- 13. 13 @rebeccalee1010 All I See AreBig Opportunities We need to shake up our content marketing strategies and spot the opportunities to win big
- 14. 14 @rebeccalee101014 @rebeccalee1010 So What Does This MeanFor Search Marketing?
- 17. 17 @rebeccalee1010 Demanded by our industry To futureproof our workthe focus needs to be increasingbrand visibilityinstead of ‘link building’
- 20. 20 @rebeccalee1010 Who Doesn’t LoveA Top Ten Top10 celebrities women want to shower with 1. DavidBeckham 2. GeorgeClooney 3. DanielCraig 4. RyanGosling 5. IdrisElba 6. BenedictCumberbatch 7. PrinceHarry 8. Jamie Dornan 9. SimonCowell 10. HarryStyles Top10celebrities men want toshower with 1. KellyBrook 2. CherylFernandez-Versini 3. RachelRiley 4. HollyWiloughby 5. Rihanna 6. KateMiddleton 7. MyleeneKlass 8. Michelle Keegan 9. SheridanSmith 10. SusannaReid
- 21. 21 @rebeccalee1010 PR In A Box
- 23. 23 @rebeccalee1010 It’s Doesn’t Take A Genius
- 26. 26 @rebeccalee1010 Ace OnThe Phone
- 27. 27 @rebeccalee1010 PR SEO means makingthe unsexy, sexy
- 28. 28 @rebeccalee101028 @rebeccalee1010 Day To Day
- 30. 30 @rebeccalee1010 GetUp Early,Sell Hard
- 32. 32 @rebeccalee1010 What The Trade MediaWrite About New Hires Anniversaries Sales Data and Trends Rebranding / Redesign Expansions, News Suppliers Investments New Products Related Fun Stories
- 33. 33 @rebeccalee1010 Colchester Here I Come
- 36. 36 @rebeccalee101036 @rebeccalee1010 Bread and butter
- 40. 40 @rebeccalee1010 • Head shots • Group/ casual office shots • Short bios • Slick sign offprocess • Agreed topics Don't ScrewUp The Basics Ian Monk FounderandCEO Rebekah Monk FounderandDirector Tamsin Allen CreativeDirector
- 41. 41 @rebeccalee101041 @rebeccalee1010 What MakesA Story
- 43. 43 @rebeccalee1010 We needto be doing more than just story telling,we need to be story MAKING!
- 45. 45 @rebeccalee1010 The Ugly Ducking
- 46. 46 @rebeccalee1010 Rags To Riches
- 48. 48 @rebeccalee101048 @rebeccalee1010 Tried and Tested Idea’s
- 50. 50 @rebeccalee101050 @rebeccalee1010 Creativity Always Wins
- 51. 51 @rebeccalee1010 Owning Your Market
- 52. 52 @rebeccalee1010 Is there a day for that?
- 57. 57 @rebeccalee101057 @rebeccalee1010 But... always remember The 'Why'
- 62. 62 @rebeccalee101062 @rebeccalee1010 How To Win At Newsjumps
- 64. 64 @rebeccalee1010 Don't be afraid to collaborate withother organisations, it couldstrengthen your story and make it fly!
- 65. 65 @rebeccalee1010 What Colour Do You See?
- 67. 67 @rebeccalee1010 Last Minute Plan
- 68. 68 @rebeccalee1010 Exclusive with the Daily Mail
- 71. 71 @rebeccalee1010 Interesting fact about publishing I noticed was..
- 74. 74 @rebeccalee1010 1. A reason'why’ A superchargedPR SEO campaign needs:
- 75. 75 @rebeccalee1010 1. A reason'why’ 2. Tostickto thestorynarrativesweall knowandlove A superchargedPR SEO campaign needs:
- 76. 76 @rebeccalee1010 1. A reason'why’ 2. Tostickto thestorynarrativesweall knowandlove 3. Move onfromlink building toincreasing visibility A supercharged PR SEO campaign needs:
- 77. 77 @rebeccalee101077 @rebeccalee1010 Thank You Rebecca Lee Digital PR specialistat DynamoPR rebecca.lee@dynamopr.com @rebeccalee1010
Editor's Notes
- Getting Links Is Tougher
- http://www.journalism.org/2014/03/26/the-losses-in-legacy/
- Long hours
- A blend of PR and SEO skills are no longer a mythical creature.
- The hybrid of skills exists and is alive and evolving-’ We are the modern day Zonkey’ . Whats more its being demanded by our industry.
- Shower enclosure advice articles won’t get me big links and coverage. Making topics attractive to the media that otherwise lack that spark!
- Not just building links for fun stuff – but the touch and not so sexy areas too.
- You might have a great story but if you can’t communicate it in the right way then you could miss out on media coverage.
- Explain why this story will enhance their click through traffic and be a cool fun contact - Geeky and personable
- Write great posts and articles – saving your journalists time and effort.
- You need to be able to get the 60 sell down! Adapt to who you are speaking to. Newsdesks and national journalists are pushed for time. Often feature or long lead magazine have a few more minutes to chat.
- N.B. weaker sites
- What Makes A Story?
- As SEOs we are really lazy and like our link building routines, getting a set number month on month.