Millennials Spending Power Has Hilton Weighing a 'Hostel-Like' Brand
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Hilton Worldwide Holdings Inc., the world’s biggest hospitality company by number of rooms, may add a new brand that focuses on small, cheap hotels in big cities, Chief Executive Officer Chris Nassetta said.
“There’s potential for something that has more of an urban flair, more of a micro-hotel,” Nassetta said in an interview in Berlin. “We haven’t made a decision to do anything in that space, but it’s certainly one of the things we’ve been exploring.”