& Venck’s (Concept)

Designer: Christian Rearick
Location: Indianapolis/ United States
Type of project: Concept

& Venck’s is a German Premium Import Pale Lager. It’s one of the finest beers that deserves the title of the people’s beer. The concept behind the name “&” Venck’s is that the & Venck’s logo will always be following a word that pertains to its target audience, for instance: Football…& Venck’s