Google continues to shift away from Google+, Photos going solo

By Mike Flacy August 1, 2014

google continues strip parts photos going solo 3 — Image used with permission by copyright holder

After rolling Google Hangouts into a separate tool that doesn’t require a Google+ login, Google’s next move with the search company’s social network is to repeat the process with the popular Photos tool. Arguably one of the best features of Google+, the Photos tool gained early acclaim from photographers at the launch of Google+ for a number of reasons. For instance, the maximum photo width on Facebook at the time was around 700px wide. Google allowed photographers the ability to upload pictures that were 2048px wide, an ideal layout for anyone with a 1080p monitor.

In addition to the increased width, Photos offered features such as a lightbox overall for viewing photos, tags that could be sized based off the person’s face, large image previews in the Google+ content feed, desktop click & drag for uploading photos and an instant upload feature to save a backup of pictures take with a mobile phone. Of course, Facebook slowly responded to Google+ over the last few years in an attempt to match many of these features.

google plus — Image used with permission by copyright holder

Reported first by Bloomberg earlier today, the Google+ Photos feature will work as a standalone product and not require signing up for a Google+ account in the future. The service will likely be rebranded prior to launch and operate similar to a photo service like Flickr. Similar to Google+ Hangouts, Google+ users will still be able to use the Photos tool. The company is also continuing to revise the product with the recent addition of selective editing tools during early July 2014.

That being said, Google is clearly undercutting the social network, a shift that’s been slowly pushing forward since the man behind Google+, Vic Gundotra, left the company. In addition, Google was fairly silent about Google+ during the recent Google I/O 2014 conference during late June. The company also shifted away from the real name policy during mid-July 2014, basically opening the door for new accounts with fake names.

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By day, I'm the content and social media manager for High-Def Digest, Steve's Digicams and The CheckOut on Ben's Bargains…

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