He may have started life dressed as the gold suited frontman of the Roxy Music-aping indie band Golden Silvers, but you can't knock Gwilym Gold's recent endeavours for their lack of innovation.
His solo album, Bronze, was delivered in the form of a groundbreaking app, a high-concept debut that played a different version of his tracks with each press of play, so that you never heard the same song twice. It was the kind of experimentation that, had it been released by Radiohead or Bjork, would've scooped up every prize under the sun; Baftas, Brits, Oscars, Pulitzers, NME Awards, the lot of them (You can read more about that project here).
Gold's first single since his 2012 debut, Muscle, is straight forward in its format, but not in its sound; it's enveloped in a surreal stillness, with synthetic glitch sounds and a solitary piano. The video is equally as intriguing, with Eddie Peake - the White Cube artist who has collaborated with musicians such as Kendrick Lamar and Actress previously - in the director's chair. Muscle's video follows dance artist Fernanda Munoz-Newsom around an office block - which is empty but empty for a kitten, turtle, large bone and a bonsai tree.
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