Facebook & Instagram

Facebook & Instagram

Pricing
Free to install. Additional charges may apply.
Popular with stores like yours
Based in United States
Rating
3.9 (5,863)
Developer
Meta

The official app from Meta. Seamlessly manage your Facebook and Instagram presence from one place.

Grow your business on Facebook and Instagram while managing orders, returns and more. Easily promote your products and target accurately using powerful sales and marketing tools. Reach new customers and offer a seamless in-app shopping experience, from discovery to checkout. Automatically sync your eligible products to your Facebook and Instagram shop, so you can sell from one inventory while easily creating ads and shoppable posts right where your customers are.

Grow your business on Facebook and Instagram while managing orders, returns and more. Easily promote your products and target accurately using powerful sales and marketing tools. Reach new customers and offer a seamless in-app shopping experience, from discovery to checkout. Automatically sync your eligible products to your Facebook and Instagram shop, so you can sell from one inventory while easily creating ads and shoppable posts right where your customers are. more
  • Get shop insights, including best performing products and top tagged content
  • Help drive better ad performance by setting up a conversion pixel
  • Easily set up your shop with a one-time account connection
  • Sell from one inventory that automatically syncs to your shop
  • Get email and live chat support from Meta
Popular with stores like yours
Based in United States

Languages

English, Czech, Danish, German, Spanish, Finnish, French, Italian, Japanese, Korean, Norwegian (Bokmål), Dutch, Polish, Portuguese (Brazil), Portuguese (Portugal), Swedish, Thai, Turkish, Vietnamese, Chinese (Simplified), and Chinese (Traditional)

Works with

  • Checkout
  • Shopify Admin
  • Facebook
  • Instagram

Pricing

Choose the plan that best fits your business.

Free

Free to install

When you run a campaign, you set the budget and the ad spend is billed directly to your Facebook ad account.

All charges are billed in USD.

Reviews (5,863)

Overall rating
3.9
Counts per rating level
  • 57% of ratings are 5 stars
  • 10% of ratings are 4 stars
  • 6% of ratings are 3 stars
  • 4% of ratings are 2 stars
  • 23% of ratings are 1 stars
November 9, 2026

The back end is completely convoluted and super confusing. The menu is not user friendly and is very clunky. Overall a terrible experience. Also been rejected for one of our products which is just frustrating when our brand sells swimwear.

Lolo & May
Australia
About 2 years using the app
October 30, 2026

We've been using this for years, and def it brings in business... but beware, about 2 weeks ago it started advertising a private friend and family code from years ago on one of the campaigns we had been running for awhile -- 75 sales went through before we caught it. Cost us hundreds and if we hadnt caught it early, it couldve been wayyy worse.

Not sure why the ad campaign was searching through our private codes for one to use... seems accidental and not malicious... but... still very very bad. Presumably, they changed some permissions/policies or behaviors and that was the outcome. I guess they moved fast and broke something... but it was something that they didnt own.

Viridian Dice
United States
Almost 6 years using the app
October 28, 2026

The app listing now shows Facebook & Instagram as installed, which differs from the earlier check. I’ll check what’s connected before recommending another integration.

Checked installed apps and web pixel settings
I recommend the supported Facebook & Instagram integration, but I couldn’t connect or validate it here. The checks conflict: the app listing says it’s installed, while the complete installed-app list doesn’t include it. The pixel query only checks the calling app, so its null result does not establish that Meta tracking is absent. Google tracking is unchanged.

Fire Protection Parts
United States
About 2 years using the app

Support

App support provided by Meta.

Developer

Meta

1101 Dexter Ave N, Seattle, WA, 98122, US

Launched

October 4, 2018

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