Unbelievable ‘Unlimitacular’ Type
Earlier this month Virgin Media launched a new mobile phone tariff, “Unlimitacular”, with the strapline: “Made up just for Virgin Media customers”. The creative, which can be seen on the web, newspapers and billboards, features these wonderful Vegas style letters to suggest that the phone package was 'worth putting up in lights’.
After becoming familiar with and writing about the light-up signage work of artists such as Jack Pierson, Steve Lambert and Philip Oakley, I genuinely thought this was a new creation featuring collected or hand-made letters in the same style.
It turns out, however, to be a fantastic piece of 3D work by Jeff Osborne. Jeff created this indistinguishable renderingon behalf of UK agency Rapp, using Maxon 4D Studio and V-Ray. You can see more of his 3D typographic work on Behance.