What Can You Predict About the Future of the Music Industry?

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Times Minute | How Beats Helps Apple

Apple makes the largest acquisition in its history. What buying Beats means for the company and for you.

By Carrie Halperin on Publish Date May 28, 2014. Photo by David Ebener/European Pressphoto Agency.
Student Opinion - The Learning Network Student Opinion - The Learning Network

Questions about issues in the news for students 13 and older.

Vinyl albums, eight-track tapes and cassettes are old school. But so are CDs now. Will digital downloads, like MP3s from iTunes, be next? Are we deep into a new revolution where we get most of our music from streaming services, like Spotify, Pandora and now Beats? And what’s the next big thing after that?

What can you predict about the future of the music industry?


In “Apple to Pay $3 Billion to Buy Beats,” Brian X. Chen writes about Apple’s big bet on streaming music:

Apple, the company that turned digital music into a mainstream phenomenon, said on Wednesday that it was buying Beats Electronics, a rising music brand, for $3 billion, in a move that will help it play catch-up with rivals that offer subscription-based music services.

Apple and Beats executives said the companies would work together to give consumers around the world more options to listen to music. The Beats brand will remain separate from Apple’s, and Apple will offer both Beats’s streaming music service and premium headphones.

Apple said iTunes, which sells individual songs and albums and offers a streaming radio service, would be offered alongside the Beats music service. …

For Apple, the acquisition of Beats, expected for weeks, largely follows a familiar pattern. Apple has historically bought technology outfits that have resources and talent that it can blend into future devices and online services. Beats fits that criterion.

But the Beats deal is also different. Until now, Apple, the richest tech company in the world, has avoided billion-dollar takeovers in favor of smaller deals. The Beats deal is its largest ever.

Apple declined to disclose plans for products it will make with Beats, so it will take time to see how the acquisition materializes. In the meantime, it will raise questions about why Apple, the pioneer of digital music, is buying a music company instead of expanding its own products.

The growth of Apple’s iTunes Store is being hurt by companies like Spotify and Pandora, which allow people to stream music freely with ads or with a paid subscription.

Students: Read the entire article, then tell us …

— What can you predict about the future of the music industry?

— Will streaming services, like Spotify, Pandora and now Beats, be the way most of us listen to music? Which streaming service will beat out the competition? Why?

— Are digital downloads on their way out? Or will people always want to buy individual songs and albums?


Students 13 and older are invited to comment below. Please use only your first name. For privacy policy reasons, we will not publish student comments that include a last name.

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I think that the future of music will be all digital. people will just download on their phones.

i can predict that music is not going to get any better, especially country music, it is almost at rock bottom.

i believe streaming music across the internet will be here for quite sometime. we will eventually find a new way to listen to music but until then, listening to music from pandora and such will be what we use to listen to them.

I believe in the future there will just be one company owning everything in the music indusrty. Some people may like it and some wont.

Some genres won’t be around or as popular any more like country, blues, jazz are losing popularity. There may be a creation of a new genre.

It will be more epic than now

I believe that industry will continue to grow, I think that people will continue to use itunes to by single songs. Mainly because what if you cant afford to have a phone that has wifi. Maybe someone wants to stream music through there ipod to a car and cant get internet? They are going to want to buy the music.

Richard K. Lieberman June 2, 2014 · 4:40 pm

Some things never change, like the making of a Steinway piano. See Professor Richard K. Lieberman, director of the La Guardia and Wagner Archives, describe the rich history of the Steinway & Sons piano company from its origins in the mid-nineteenth century through its rise to becoming one of the foremost piano makers in the world. //www.youtube.com/watch?v=C8W1nJrKzQk&list=PL052A25B80D316E04&index=8

I believe that music will eventually become free and the industry will thrive again with innovative ways of making money. There will be more genres that merge and become a new fad genre. I think traditional radio will become obsolete.

Nothing will happen to the change in the music industry. It is already at it’s peak and can not be changed. No possible advances will be made that will make it differ completely from where it’s currently at.

I feel as though the music industry will always thrive because music is the human populations greatest achievement. The future of the music industry is as bright as ever. Streaming music is popular but there will always be people that want a physical copy of the music. And with Apple still allowing you to burn cd’s into iTunes, there is no way that streaming music will ever beat physical copies of music. With physical copies of music, you get much more such as artwork and interviews. You also get the value of physically possessing the music.

In food industry, people realized GMO and synthesized fertilizers are not good for you. In music industry, people haven’t realized the difference between digital and analog. As a fan of old school tape recording, I hope people will realize the difference just like they choose to buy organic blueberries at Whole Foods. In time, analog will rule.

it will be controlled by your mind

In my Prediction how the whole music industry is going, people will still continue to buy single albums and songs. Spotify and Pandora doesn’t always play the song you would want to listen. Sometimes you just want to listen to the song more than once. Pandora and Spotify may give what you want to hear, but not all the time. Pandora only gives you about 400 hours before they cut you off unless you buy Pandora one. Spotify may give what you want and offer a free trial for only a short period of time, then expect you to pay for music in reality you have to pay either way to buy the albums and songs or pay monthly.

From the beginnings of classical music, where every single note was painfully handwritten by the most virtuous composers of the ages such as Mozart, Bach, and Vivaldi, to the technological music streaming that we so accustomed to, the music industry has exponentially changed in the past several centuries. In the early birth of music with the classical genre, music has its euphonious harmonies and melodies that dance together to form an emotional feeling that touches the hearts of the listeners.

Times have changed.

The MTV of the eighties has now turned into subliminal and mind-altering music that can be heard throughout music streaming outlets. Music has shaped itself into a new abstract form that would only progress even further in the near future.
Complications in the music industry will still continue to exist as the world of piracy continues to roam. With copyright acts such as SOPA and PIPA, piracy that goes around the internet would only be stopped when every single piece of copyrighted material would be untouched without being tampered. Pirating with the increasing use of digital downloads rather than the burning of CDs from friends would only get easier with a click of a button from sites such as The Pirate Bay.

With the way things are now, everyone is assimilating to using digital streaming for music with the play button in the hands of our phones rather than having loads of CDs. Competition between the music streaming services will see no end as Beats steps into the ring with other competitors such as Pandora, Spotify, and the original iTunes. Music streaming has already seen its advancements as more artists flood these services to seek more attention from other music listeners around the world, as well as the user playlists that people can create and listen to for a different taste in another person’s favorite songs.

Technology continues to advance at a more rapid pace, only to take the music industry and many others along with it.

bengal9josh060200 July 7, 2014 · 6:55 pm

I do think that streaming services like Spotify will be the way that most of us listen to music. I think that at this point in time most people would rather download something than go to a store to get it.Many people would rather just click a mouse than even get up. Aside from it being easy it is also convenient. If I was to pick a streaming service that I think will beat out the competition I would pick Itunes radio.This is because it has a large selection of songs and you can personalized it to your own taste more than any of the other service out there currently.Also while many other services have good qualities none of them even come close to being as good as Itunes radio in my opinion.

I have many opinions about the article “The Future of the Music Industry.” First, I think that downloading songs will not become obsolete. Downloading music is the best way to listen to music. If you have an ear for music, you can tell that downloaded songs have better quality music than streamed songs. However, more people will listen to streamed music because it costs less money. For example, most people have spent $6450 a year for downloaded songs, but to stream, the cost would be around $100 a year. Even though it makes financial sense for most people to just stream, I would still download music.

I think Industry needs the next format the next “CD”. But for me as a consumer I have to say when it comes about to spend my money I still prefer to buy a physical copy CD or Vinyl. I can’t actually use them but it’s a well wasted money. iTunes need to make huge changes and improvements with Beats on the digital music market if they really want it to be mainstream as CD still around the world even with the lower sales. They need to create something those technology guys that’ll be able to people forget about CDs. They need something that breaths on digital music.

The Future of Music: Following Patterns
I am an avid music listener. Being a musician, I am constantly trying to update and expand my song libraries. I remember my old teacher, Richard Wilson, telling me listening was the key to musical success; and, as an aspiring writer would frequently read as a means of improving his writing skills, I found myself increasingly more involved in listening. Eventually, the practice evolved into a sacred ritual in which I found myself engaged in pleasant, introspective conversation between my body, mind, and spirit. Today, I have invested large sums of money into various audio tools such as high fidelity monitoring systems, high bitrate music files, and digital-to-analog sound converters. I care about music.
Nonetheless, I often find my songs stuck, monotonously, on repeat. In order to keep myself satisfied, I need to find new, inspiring sounds to listen to. However, I cannot allot enough time to have daily album discoveries, weekly CD store visits, or monthly concert sit-ins. I am bound, by marriage, to a busy, tedious lifestyle – I think everyone is. In order to keep up, the masses have been turning to a relatively new source of music: Internet streaming. Having millions of instantly playable tracks and specific radio playlists, services such as Spotify and Pandora make the process of discovering new music incredibly easy. If I like the way a particular song sounds and I want to find more like it, all I have to do is stream a list of similar tracks with the radio feature. Finding new music, essentially, becomes a matter of pressing the “play” button.
Of course, there are many people who prefer vinyl records, CD’s, and MP3’s; but, as far I’m concerned, streaming will grow to deliver all the music of the future. Owning music – both physically and digitally – is a luxury of the past. Considering where technology is taking us, the change is necessary. Many aspects of our personal lives already exist in the online world. What was once the family’s photo album can now be found in a stream of pictures on Instagram. What was once as a personal journal can now be found in a feed of posts on Facebook. Music is no exception. What is now a tower of dusty CD cases or overflowing drives of album downloads will soon be found in a neat streaming interface on the Internet.
However, streaming corporations are at a loss of revenue. Their survival is in danger. According to Ben Sisario of the New York Times, Spotify “pays about 70 percent of its revenue to record companies and music publishers” and also had “$80 million in net losses during 2013.” Currently, services like Spotify offer both free and paid-subscription services; and, resultantly, there is limited funding for both music streaming servicers and musicians. Mark Mulligan of Midia Consulting thinks the “problem is the price.” In order for the streaming market to grow and for royalties to be fair, the number of paid listeners needs to increase.
Of course, the transition is slow; but, it will happen. It took a long while for people to convert to MP3’s from CD’s. The market was poor and musicians were reluctant to conform. Nonetheless, the change happened. Today, as our personal lives become evermore imbedded in the Internet and social media, I believe it is a great time to try streaming services. If you consider music to be a part of your life, then why not subscribe? After all, in this busy world, it is best to forget about looking for new sounds and participate in what really matters – listening.

Works Cited
Sisario, Ben. “As Music Streaming Grows, Spotify Reports Rising Revenue and a Loss” New York Times, 25 November 2015. 16 February 2015
Arthur, Charles. “Streaming: the future of the music industry, or its nightmare?” The Guardian, 2 January 2015. 16 February 2015

What many fail to recognize is the Smartphone is not a phone at all, rather it’s a portable computer, which has a phone attached to it. Allowing for multiple apps, to be stored on a single device, create opportunities for artist to reach their audience, reducing movements along the supply chains, resulting in a more timely delivery of music. Unfortunately artist do not have the knowledge of time to mange their profiles on these site and allow others to actively promote their content. Streaming services allows artist to reach an audience far and wide, but at what price, the average royalty payable for a single stream of music is A$0.007, thus 100 streams equals A$.70, its not much at all. all this says is that the future for any artist is ticket sales and merchandising.

in short:
as treven and alex wrote below, music is transforming and making changes to it self, feel it yourself when you hear a renesaince (em..not fluent here) and a dubsteb afterward, lol, fell the diff there, it almost like youre getting yourself in a very weird jump and position. Though the current music were hearing are repeating pattern and talks about the same things all over again so trust me, theres a bad news and a good news, the badnews is…music is not in connect to the listener, they just goof around like its a normal thing, ” no big deal, its just a tool that makes money and used up by the illuminati to add hidden massages anyway, making our money like something that non-exist and yet there pretty much no point in listening to non-popular songs, I can’t follow what my friends are hearing and be an odd one in class or like anywhere if I don’t keep my mouth shut about commenting the song I know and heard but nobody knows and heard ” So, whats the bad news again? People has started to ignore music and the music quality had dropped over time due the influence how would the people/public reacts and the adjustment to the current state of humanity ( a brief example: Do you guys know what “Meme” or “Facebook” is ?), but the good news is … not all music are like that in fact i don’t listen to western music as much as I listen to Japan songs, lol, they have deep meanings that I think you will agreed it on your own too if you heard some good Vocaloid songs (And by I mean good, dont try Share your world, that song has too high pitches.. I mean… ah.. just open youtube..) not only that… I think there are some good electro music that have improvement, likely to say, Its became more comfortable to listen, more detail and more clear sounds. Though, anyway, regardless of what I wrote, I think industry music have 2 alternative endings:
1.DIE
They would suffer a great loss of profit since everyone gain more access to internet more than ever before,the highest downloading speed that i read in some science web is 1Tb/second, which is like 100 full length movies in 3 seconds, ok so how about music? how many albums you can get? well since to count this one could have a hellish result..I think you know the rest..one thing for sure..we got the albums…do we have time to listen to it? probably not or an absolute yes if only offices in the future allows listen to it while working. So, the summary is clear, there would be no point to go search for the I can actually see it things and buying it with real money.
2.IMMORTAl
Ok, simply say that there will be actions to clear up pirated things by the gov. or higher ups. Then where can people get it? A unity group of music industries

no, I believes the websites we all know today will be outdated as there would a huge improvement to the musical graphic leaving sites like youtube un-updated.

Ok, the last question:
There will both downloader and buyers because it heavily depens on the trait of the listener it self. Like any other game you walk in , there will be collectors and the ones who will do anything to get high short timed improvement, well that is the humans nature but I think most will go downloaders since the world will relays on the internet on almost everything they should do.

I am voicing my opinion on the type of music to come in the future. Music over time has become more and more worthless. Today’s artists have little or no talent in my opinion and have become madly rich for their ramblings mixed with a little bit of a beat. I cannot say every single artist involved in the music industry is bad because I would be false, there are a few people today that have produced songs that are somewhat worth listening to. The music I believe that was and still is worth the time to listen to is the music from the 60’s, 70’s, 80’s, and 90’s and the reason being back then it actually required a talent to compose and song. All music has become today is just a out of beat tune with a man or woman in the background shouting words at random while adding some spice by including a large amount of curse words. I believe music has lost it’s way and has no meaning.

I predict that everything that we use today for music will eventually become old and obsolete. About everyone uses Pandora, Spotify and Beats, so I’m guessing that they are the “it” factor about music. People will always buy albums and individual songs digitally.

We are definitely moving towards a world where everything is digital. I haven’t carried around a book in years. Not even textbooks, I get them all online. I think music will move that way too, because it’s simpler and easier that way. Even when I buy a CD I download it to my phone, which then syncs to all my devices. I feel like we’re moving to a place where if some artists decide to not provide their music digitally will fall behind and end up not being successful because of it.

Kagome and Inuyasha October 30, 2015 · 4:15 pm

INUYASHA IS FUB! I think that the music is just going to be awful