SearchCap: Google Store Data, AdWords Shopping Ads & Semantic Search

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• 3 Google Patents You Need To Know About In 2016
  Nov 25, 2015 by Pratik Dholakiya

  Columnist Pratik Dholakiya outlines three patents that Google is applying for and explains how they could affect search results for you and your clients.

• How Trust & Unique Identification Impact Semantic Search
  Nov 25, 2015 by Barbara Starr

  Is your content trustworthy, and does that matter? Columnist Barbara Starr explores how Google might be using trust as a signal when displaying search results.

• AdWords Shopping Ads Enhancements: A Roundup
  Nov 25, 2015 by Frederick Vallaeys

  Columnist Frederick Vallaeys notes that AdWords has released many new features for Shopping Ads recently. Are you taking advantage of them?

• From Search To Store: Google Shows You Ads And Keywords Driving Offline Visits
  Nov 24, 2015 by Greg Sterling

  Google released data earlier today on foot traffic patterns during the holiday shopping season. The data were collected from anonymous mobile users with location history enabled. These capabilities are part of Google’s broader Estimated Total Conversions effort to connect digital advertising with store visits. It matters because local commerce is more than 10X larger than […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• App Developers To Europe: Don’t Hurt Google’s Ability To “Improve” Android
• 2016: Manual Link Building & SEO
• Kantar-Shopcom And 4Info Partnership Offers Look At Future Of Retail Analytics
• What To Do When Traffic Doesn’t Equal Sales
• Twitter Adds More Choices To Native Polls
• App Intelligence Platform appFigures Releases “Cards” For Sharing User Reviews
• Social Beat Search In Referrals For The Year’s Top News Stories
• Don’t Let Amazon Eat Your Lunch This Holiday Season
• Commercial Relationship Disclosure On Social Media: What Does The FTC Require?
• How To Gain Insights And Act On Your Attribution Reports
• MarTech Today: Ad Support For AMP, SnapChat’s Story Explorer & Google’s Easter Egg
• Social Analytics Platform Zoomph Can Now Help Brands Track Emojis

Search News From Around The Web:

Industry

• Be Thankful for Unsung SEO Heroes, Leverable SEO
• Google says it tried to preempt EU antitrust probe. That worked well, The Register
• What Bruce, Duane & the BCI Gang Are Thankful For! #Thanksgiving, BruceClay.com

Local & Maps

• Show Zoom Slider in Google Maps, Google Operating System
• Google Offers More Details On New Google+ Local Pages, Search Engine Roundtable
• Google Place Actions – A New Rich Snippet Markup Coming Soon?, Search Engine Roundtable

Searching

• Travel Guide Snippets in Knowledge Graph Cards, Google Operating System
• Will Google Start Reading Text in Images on the Web Soon?, SEO By The Sea
• Google gobble: Thanksgiving trends on Search, Official Google Blog
• Search Challenge (11/25/15): How can you search all the coasts?, SearchReSearch

SEO

• RankBrain Unleashed, Moz
• 30+ Important Takeaways from Google’s Search Quality Rater’s Guidelines, Moz
• Google’s Gary Illyes Does Not Actively Work On The Penguin Algorithm, Search Engine Roundtable
• Keyword density in a post-Panda world, Yoast
• When is the ‘Low’ And ‘Lowest’ Quality Rating Appropriate for a Website?, Hobo

SEM / Paid Search

• 5 Common AdWords PPC Mistakes, koozai.com
• Creating Funnel Charts In Excel, PPC Hero
• How to be top of mind at tax time, Bing Ads
• How to Choose The Right AdWords Learning Course, semrush.com

Search Marketing

• A Look at the Keyword Research Tool Universe in 2015, Rand’s Blog