Gamification in the Workplace
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Gamification is changing the way we do business. Learn why companies are rethinking incentives and strategies for keeping employees engaged in the workplace.
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Gamification in the Workplace
- 1. GAMIFYING Your Gamification is more than just fun and games; it also means productivity and engagement. Discovering what employees and customers are already doing and rewarding them for engagement helps your company make internal and external connections and influences the right behavior. BY THE END OF 2014, Gartner predicts that more than 70 of Forbes Global 200 organizations will have at least one gamified application. Here, we look at the various ways gamification helps business boost morale and sales. HOW CAN YOU GAMIFICATION GETYOURCOMPANYINTHEGAME? Gamification can increase productivity, morale, and even tenure within your company.and your EMPLOYEES GAMIFICATION. CONSUMER Engaging your customers is one of the most important things a company can do. It can be as easy as giving consumers discounts for spending a certain amount with your company. GAMIFICATION Gamification allows businesses to succeed, both internally and externally. So, how do you gamify your business? SOURCES: Forbes| MakeTheirDay | Gallup | Gigya | iGamify BUSINESS ENGAGED EMPLOYEES: UNFORTUNATELY,GALLUPFOUNDTHATONLY 13% of employees worldwide are engaged at work. more productive 43% more revenue 23% less likely to leave 87% HOWDOWESOLVE THIS PROBLEM? GAMIFICATION. Gamification can increase employee engagement by 60%. Employee travels for business meeting. Employer deploys a mile-tracking game to make the task fun. Employee gets rewarded. This recognition influences employees to continue to do good work. Points are tallied on a company- wide leader board. EMPLOYEE GAMIFICATION IN PRACTICE Employee-focused gamification can be as simple as rewarding employees for things they already do, like travel for work. Customer sees a desirable product online. Only Store A offers rewards. Customer collects points from Store A. Store A rewards loyal customer. Customer returns to Store A to reap more rewards. GAMIFICATION Customer engagement, retention, and loyalty are paramount to a successful business. FOR YOUR CUSTOMERS Currently, most consumers don’t actively engage with brands. of customers are inactive in loyalty programs. don’t use online communities. 54% 69% HOW do you get these disengaged consumers involved in your brand? According to Gigya, adding gamification to your site boosts engagement by almost 1/3. Commenting Content Discovery Social Sharing Onsite Time Social SalesShop Clicks IN FACT, WITH GAMIFICATION… GAMIFICATION IN PRACTICE AND YOUR BUSINESS 1. 2. 3. 4.Understand what your employees and customers want. Understand your product. Offer employees a reason to engage and customers a reason to return. Provide a clear goal to pursue. 5.GIVE BACK. 1 1Mile Point 1 841 #1= 2 1 03 13% 22% STORE A 68% 140% 600% 2,000% Deal % 13%