Just in time for the holiday shopping season, Apple, Amazon, Roku and Google have introduced new video streaming devices. They all have features in common — namely, access to popular video streaming services like Netflix, Hulu and HBO. But there are a few characteristics that make each stand apart, like their prices, remote controls or the ability to stream video content for high-end 4K television sets.

After testing all the devices, the Apple TV stood out as the most compelling – albeit priciest – of the pack. But it’s not the best for everyone, so to make picking one easy for you, we assessed the pros and cons of each device.

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    Credit Apple
    ​Best All-Around Streamer
    Apple TV

    PRICE: $149 (32GB); $199 (64GB)

    BEST FOR: Cordcutters, especially Apple customers, who want a solid general purpose device for TV, apps and gaming.

    SPECIAL FEATURES: A beautiful user interface; access to third-party apps and games through Apple’s App Store; voice-powered controls with Siri; a comfortable remote control with a touch pad and motion sensors for gaming; Bluetooth support for third-party accessories like game controllers; ability to stream Apple Music.

    DOWNSIDES: Can’t download unapproved third-party apps outside Apple’s App Store; can’t yet access Amazon’s catalog of streaming content; can’t stream Ultra-HD 4K content.

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    Best Bet for Ultra HD
    Roku TV

    PRICE: $130

    BEST FOR: Early adopters of fancy ultra-HD televisions (or those who plan to buy one very soon).

    SPECIAL FEATURES: Access to third-party apps and games through Roku’s app store; ability to receive recommendations for programming to watch based on TV shows or actors that you tag; ability to stream some 4K high-definition programming from Netflix, Amazon, Vudu and others; comfortable remote control.

    DOWNSIDES: At 6.5 inches wide, set-top box is large and unattractive.


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    Credit Amazon
    ​Good Deal for Amazon Customers
    Amazon Fire TV

    PRICE: $100

    BEST FOR: Amazon Prime customers; owners of 4K (Ultra-HD) televisions.

    SPECIAL FEATURES: Easy access to streaming content for Amazon customers, including free content offered through Amazon Prime; voice-powered search capabilities; ability to stream 4K high-definition programming; access to third-party apps and games through Amazon’s app store as well as unauthorized Android TV apps.

    DOWNSIDES: User interface is confusing and inelegant; difficult to access Android apps that are installed from outside of Amazon’s app store; remote control feels cheap and uncomfortable; third-party apps and games are not compelling.

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    Credit Google
    ​Compact Device for a Low Price
    Google Chromecast

    PRICE: $35

    BEST FOR: People who are on a tight budget, or those who travel often and want to stream their own content to a hotel television; Android users.

    SPECIAL FEATURES: Compact, portable device that can fit in a travel bag pocket; streams content from your smartphone (iPhone or Android), or computer (Macs, Windows PCs and Chromebooks); as cheap as a Blu-ray movie.

    DOWNSIDES: No physical remote control; pulling content from a smartphone is not as fast or reliable as running a streaming app directly on a device.