Gamnesia: "The interviewer continued by asking about EA's misses and mistakes, specifically citing NBA Live, and how the company has learned from those errors.
As Wilson put it, constructive feedback occurs when you don't fulfill certain motivations. That was a nice way to address critics or people upset in comments sections. Making games is hard, and when things are judged subjectively, it makes it even harder. You can be conservative and not push the boundaries, but Wilson would rather be in a company that doesn’t conform to that mentality. Because of that, there are going to be some missteps. NBA Live was a game that needed to go back to the drawing board, and the team wanted to do what was necessary to make a quality product.
Of course, you can't talk about EA and errors without bringing up the recent difficulties with Battlefield 4, and that's exactly where the interview went next. When asked how Battlefield would be fixed, Wilson claimed that innovation determines the quality of a game. Battlefield 4 brought forth a ton of innovation, but there wasn’t enough time given towards polish. They overreached, trying to do so much on brand new consoles with brand new code, and there just wasn’t enough time to polish the experience."
Today Electronic Arts CEO Andrew Wilson provided a look into his ideas for the use of generative AI in the company's development processes.
EA is still a shady shitty company even with or without the help of Skynet. All they will use AI for is new ways to milk loot boxes and come up with the same sports title with a different year on the label. They are one company I truly do hate with a passion. They single handedly ruined some great franchise with their death touch. ME, Dead Space, Alice Returns, Dante's Inferno.
EA layoffs followed by 'Generative AI to Drive Monetization'
I knew it. Wonder what AI salary looks like? Nothing.
And take away creativity, and people's jobs as we've been seeing. Got it.
No thanks. I want my games created by people, not AI.
EA doesn't want to lose their title of worst gaming company ever, always trying their best to remain the champs!
What's sad is that they have so much potential to be a decent publisher.
SSX Tricky / SSX 3
Def Jam Vendetta / Fight for New York
NBA Street
NFL Steet
Mirror's Edge
Bad Company
Burnout 3 / 4 / 5
Remember when EA used to be awesome? It's all over with now. Unpolished, if not out-right broken games these days. Endless monetization and gambling in their sports games, and let's not forget wasting hours of your life trying to unlock characters or equipment using "surprise boxes!"
Gareth, Justin, and JoeyZ look at Layoff news for EA and Sony and reasons behind the downturn in the industry and more.
EA CEO Andrew Wilson writes: "In this time of change, we expect these decisions to impact approximately 5 percent of our workforce. I understand this will create uncertainty and be challenging for many who have worked with such dedication and passion and have made important contributions to our company. While not every team will be impacted, this is the hardest part of these changes, and we have deeply considered every option to try and limit impacts to our teams. Our primary goal is to provide team members with opportunities to find new roles and paths to transition onto other projects. Where that’s not possible, we will support and work with each colleague with the utmost attention, care, and respect. Communicating these impacts has already begun and will be largely completed by early next quarter."
All the big ones doing the same stuff. Terrible. I just hope that all these people are able to get a new job as soon as possible, God know that it is horrible to be left jobless when you have your kids or your parents depending on your financial help
The point I feel is problematic about all of this is that focusing on Owned Ip means more sequels, remasters and more of what was selling last year.
When asked about Battlefield 4's problems he mentions them overextending? He believes that was the problem?? No, the real problem was their blatant disregard for consumers. They knew they were overextending and released it anyway regardless of the current state the game was in. Enjoy being voted worst company for a third year running, you've earned it!
BetaFail 4 runs Great, Just dont touch CQ64!!!!!!!!!!!!
I am forced to play pretend baby conquest (domination) because DICE supposedly didnt have the time to polish? No the Frostbite engine is maxxed beyond its ability.
Rubberbanding, Lag, atrocious hit detection, no region specific servers, OHK lag deaths happen too often when playing CQ64. None from Domination.
BF4=FUBAR