Much ink has been spilled over the death of regionalism in rap: New York's A$AP Mob fusing Harlem rap with Memphis and Houston aesthetics, Chief Keef and Chicago's drill kids building on the blueprint crafted by Waka Flocka and Lex Luger in Atlanta, and Drake up in Toronto shrewdly cherry-picking styles from everyone. However, a group of Cali savants are eking out a body of work that gives the lie to the current proclamations of post-regionalism. Up north, the Bay area hyphy sound's morphed into something sleeker and poppier thanks to LoveRance and Heartbreak Gang’s Iamsu! and Sage the Gemini. Down in L.A., DJ Mustard’s elevated the profiles of third-tier YMCMB star Tyga, singers TeeFlii and Ty Dolla $ign, and Compton rapper YG.
Mustard's sound peruses the common ground between the chunky low-end synths of seminal house hits like Robin S.’ “Show Me Love” and the orchestral pomp of g-funk-era Dre. He and YG have worked closely on mixtapes such as 2012's 4 Hunnid Degreez and the Just Re’d Up series, forging a symbiotic producer-rapper bond the likes of which has scarcely been seen on a mainstream field of play since Drake and Noah "40" Shebib. YG’s major-label debut My Krazy Life marks a turning point for the duo; here, Mustard’s production and YG’s songwriting have both gone deliciously widescreen.
Mustard’s still working with the melodic economy that has drawn shrewd trend-watchers Drake, Young Jeezy, and 2 Chainz to his fold, but here they’re lighter and brighter. The opening fanfares on My Krazy Life's tracks are gossamer but massive, like a blindside smack from a pillow. Typically, Mustard’s productions lay their wares out early and drive home simple hooks flanked by little else but 808 kicks and claps, occasionally throwing in a weird embellishment or nod to his forefathers. Strip club anthem “Left, Right” doubles down on its colossal three-note theme with a fiddle midway through each verse, “BPT”’s air raid siren keys are accented with orchestra hits like Dre and 50 Cent’s “In Da Club”, and “Do It to Ya” plunks out piano and Moog melodies on loan from Tha Dogg Pound’s “Let’s Play House”.
But by and large, Mustard’s game is achieving ecstasy through simplicity and repetition, hooks and drums thundering through each measure with scarcely a note gone to waste. YG could’ve shit on a mic with Mustard as co-pilot and still turned out a halfway listenable hour of music, but to his instead he’s used My Krazy Life to play with the gun-toting lothario rubric he pieced together on the earlier mixtapes. The album is very much an exercise in genre (gangsta rap, natch) beholden to all the structural touchstones of a modern-day mainstream rap release, but this time YG’s classicist read on Southern California gang life comes with a refined flair for storytelling.