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The Tanner family 'dads' from Full House will be making an appearance in the Super Bowl commercial lineup. Photograph: Erik Söderström/flickr Photograph: Erik Söderström/Flickr
The Tanner family 'dads' from Full House will be making an appearance in the Super Bowl commercial lineup. Photograph: Erik Söderström/flickr Photograph: Erik Söderström/Flickr

Everywhere you look, the Full House 'dads' are winning the Super Bowl

This article is more than 10 years old

Stars of 1990s hit sitcom use a Reddit AMA to reveal new, slightly disturbing facts about the show in this year's most nostalgia-filled Super Bowl ad

If you were part of an American family in the late 1980s and early 1990s, the Tanner family from the ABC sitcom Full House was likely part of yours.

With little frills besides sappy music and a well-used woodchuck puppet, the sitcom followed the lives of three men brought together by a tragedy, and their well-intended-but-bumbling attempts to raise three girls (one of whom grew up to be The Olsen Twins) in San Francisco. There was Danny (The widower dad, played by comedian Bob Saget), Jesse (the dreamy uncle, played by still-dreamy Oikos yogurt spokesman John Stamos), and Joey (the funny uncle, played by Dave Coulier). Full House was hugely popular and is now an American pop culture classic– which is why this upcoming Dannon Oikos commercial during the Super Bowl is a big win for nostalgic TV viewers:

Any commercial that sparks such nostalgia needs a proper media blitz, so the trio united in a Reddit AMA on Wednesday that revealed a few new things about the show – and probably dispelled more than one millennial's belief in the show's squeaky clean characters. Here are key highlights from The Dads:

Danny Tanner and Uncle Jesse stuck up for unconventional families everywhere

One redditor asked, "Is it just me or were you guys really bad dads?" Stamos responded with this:

I think there are so many kids that live in single parent households, or same sex parent households, that more kids can relate to it now than back when it first aired.

Saget had this to say:

None of them looked anything like me but I like them anyway.

Followed up by something slightly more serious ...

And some families have tragedy, where they've lost a parent, which is the premise of Full House. And what's nice about the show is that it helps people get through those hard times.


Uncle Joey has the dirtiest sense of humor, but they were all reprimanded on set

Bob Saget has sort of established himself as a dirty-minded cult comedy figure in the years since Full House. It's always jarring to see him depart from the sappy, co-dependent dad he played on television for eight years. But Stamos told Reddit that Coulier actually had the worst:

The truth is, I actually think Dave is a little dirtier than Bob if you can believe that. And one time we almost got called up to the Principal's office. I was never inappropriate around the twins like Bob and Dave, but we had a whole meeting to stop being so dirty on the set, and from that day on... actually nothing changed.

Another weird example from Stamos:

Sometimes we'd be doing a scene, and Dave would be supposed to make an entrance, but he would come in not wearing his pants. Or he would be sitting in the bleachers.


All of The Dads like to randomly go into Tanner family character and freak people out

When out in the wild, they will give unsuspecting millennials a blast from the past. Danny Tanner gave one example of an incident in a comedy club bathroom in Hollywood:

and we started talking in character as Jesse and Danny and I turned to John and said in character, "How's it going Jess" and he said "It's going bad, Nicky and Alex won't sleep" and the guy next to us, we think he peed all over himself. It was beautiful.

Speaking of character acting, here they all are on Jimmy Fallon this week:

And that wasn't the only time a cast member jumped back into character for Jimmy Fallon.

That was fun. Now let's recognize this whole thing for what really it is: a stroke of pure Super Bowl marketing genius. Here's the math: the sitcom reached millions of American households for eight seasons beginning in the late 1980s. The pre-teen girls the show once marketed are now grown women. Women are expected to make up the lion's share of social media sent during the Super Bowl, which generated 20.9 million tweets in 2013. Women really, really love Greek yogurt. And this year's game is supposed to break TV viewing records — set by the past four Super Bowls, of course.

Paying roughly $4m for a 31 second commercial, Oikos is set to best rival seller Chobani in the greek yogurt wars, even though Chobani likely paid twice as much for their minute-long commercial about a hungry bear who likes honey.

Unless bears can learn how to do a Reddit AMA before Sunday — stranger things have happened on that site, so we're not ruling it out — three co-dependent dads and their woodchuck are clearly winning.

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