How to Start Your Own Business

Co-authored by Art Lewin

Last Updated: April 27, 2024 Approved

Running your own business is a stressful but good career and life choice. It demands your patience and passion. Start by expecting to live your work until it is established, so it can get off the ground. There are many different opinions about how to start a business. Below are some basic ideas and guidelines to get you started.

Part 1

Part 1 of 7:

Having An Idea

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Come up with an idea. You will need an idea for a business before you do anything else. You can conduct a market research to have a clear image. This should be something you are passionate about, since your new business will consume a great deal of your time and money.^{[1]
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Art Lewin
Entrepreneur

Expert Interview. 11 June 2021.}
- Come up with business ideas by identifying things people need and are willing to pay for, that isn't provided in your area, or online, or which you can provide better than anyone else.
Before going too far, think about how plausible your idea is. Is it something that people would actually pay for? Will it turn enough of a profit to be worth spending your time to do it? You will also need to be sure that it is possible to put into action.^{[2]
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Art Lewin
Entrepreneur

Expert Interview. 11 June 2021.} While it would be great to have a computer which makes food magically appear out of thin air, this is simply impossible (unless you're Patrick Stewart).

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Whatever your idea is, be sure it's as unique as possible. This will help you eliminate or significantly combat competition, which will make your business more successful. Simply putting a small spin on a currently existing product (making blue Red vines or something like that) is not usually enough to build a business on, so push the envelope!

Part 2

Part 2 of 7:

Making A Business Plan

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Determine your cost of operation. You will need a solid business plan to present to any investors and the best place to start would be with determining your basic cost of operations. This will outline and help you determine how much money is needed to produce the product or offer the service you intend to offer or produce.^{[3]
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Art Lewin
Entrepreneur

Expert Interview. 11 June 2021.} It includes production costs, shipping, taxes, worker's wages, rent for workspace, etc. ^{[4]
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U.S. Small Business Administration
U.S. government agency focused on supporting small businesses

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- Knowing your cost of operations will be vital to determining if your business will be profitable, since you will need to make more than this baseline in order to remain in business.
Be realistic. How many people will realistically use your business? How much will they pay to use your services? If either number is too small in comparison to how much it will cost you to stay in business, then you should reconsider or change your plans.^{[5]
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Art Lewin
Entrepreneur

Expert Interview. 11 June 2021.}

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Brandon Phipps is a Technology Specialist based in Bakersfield, CA. He is the owner of Second Star Technologies and specializes in Managed IT Services for small and mid-sized businesses in Bakersfield, CA. With over 23 years of experience, he offers expert cloud computing, cybersecurity, and network management solutions. Brandon is a committed community member and coach who leads and innovates in tech and sports coaching. His dedication to local businesses and communities is evident in his hands-on, tailored approach to IT solutions.

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When starting a business, consider the benefits you can provide to your customers. Your main goal should be to assist your customer to solve a problem for a reasonable price. By providing such a service, you can earn a significant income while doing something you are skilled at and helping others. This philosophy is known as Ikigai (the life purpose), or the Japanese secret for career happiness.
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Determine impediments. You will need to plan ahead for all of the problems which can get in the way of running a business.
- Evaluate your competition; if their market share or product offering is too strong and stable, then you will have a very hard time breaking into the market. No one will want to buy an equally priced or more expensive version of a perfectly good product or service which already exists.
- You will also need to explore the associated regulations and laws, especially regarding taxes. You should ask your local state authorities, as well getting information from the IRS.^{[6]
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- Make sure there are no prohibitive costs, such as equipment which is too expensive to make the business profitable. For example, cars didn't take off until Ford figured out how to make them cheap by building more efficient equipment.

Part 3

Part 3 of 7:

Making A Marketing Plan

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Once you have a general idea of how much money you have to work with, write up a budget for marketing which indicates how much money you have available to spend on advertising.
Once you know how much money you have, research the costs of different types of marketing and come up with ideas which fit those methods and are effective for the price range. If you have a lot of money to spend on marketing, for example, you can consider shooting a commercial. If you have almost none, you'll want to think about ways to use social media effectively, which is very effective for requiring little money.
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Plan timing and location of marketing. Once you know what kind of marketing you intend to do, think about the most effective places to advertise and what time of day, month or year are going to work best to reach your target market.
- You will want to be sure that you are using marketing which is appropriate to the type of people you expect to be interested in your product or services. There is little point in using social media to, for example, advertise a 55+ only cruise line. Meanwhile, if you're advertising for your new dance club, a printed newspaper is probably not going to be your best bet. There is also no point in advertising a business only available in Chicago to people in Seattle, so consider physical location as well.
- If your services are seasonal you will want to consider what the best time of year would be to advertise. Also, television advertisements will need to be timed so that the right demographics will be watching when they air.

Part 4

Part 4 of 7:

Getting Financing

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Talk with a bank with whom you already have a positive relationship. Ask about what kind of business start-up loans they offer and how they can benefit your business. By using a bank you already know, the bank will have easy access to your financial records and will be more confident in investing with you.
If the bank loans will not be enough, look into local investors. There may be a local business tycoon or other similarly wealthy person who would have a vested interest in seeing you succeed. Research people in your area who may have the funds and motivation to help you.
Angels are high net worth individuals and venture capitalists are companies. Both fund a promising high risk venture for a stake (partnership) and often bring experience, management expertise and contacts to the table. They usually work through a network or association^{[7]
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People who know you for a long time are most likely to have faith in your ability and intentions. These are also the people who are likely to stand by you if the going gets tough in the initial stages of your venture or you need to raise more money. However, make it clear the money is intended as risk capital and they might lose it completely or may not be returned in the short term.
If you still can't drum up enough funding, use websites to raise the money you need to start. These funding sources have several benefits: you will not have to pay interest on the money you get (since it is money which is used to provide actual product or services) and it will help you not only gauge interest in what you have to offer but also help you build a customer base. You'll start business with hundreds or thousands of customers already lined up and ready to tell other people about what you have to offer.
No matter which source you raise funds from, be sure to provide key operating, strategic and accounting information to your financiers periodically, usually twice a year. It's a good idea to hold a board meeting if everyone can physically attend. If not, do it via teleconference.

Part 5

Part 5 of 7:

Building Infrastructure

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You will need a space from which to run your business. This can be a home office if you require little space and will not have employees, or it can require an entire workshop or warehouse. Look at renting in a low-cost neighborhood or business incubators instead of a fancy address. Some universities make space available at a low rent for new business ventures based on an innovative scientific idea. It depends on what you will be doing and how big you intend your business to be. Make sure the space is coded and legal for how you intend to use it and within your budget.^{[8]
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Art Lewin
Entrepreneur

Expert Interview. 11 June 2021.}
Purchase all of the things you need to start work. This can mean mechanical equipment, computers, telephone, or craft supplies. It all depends on what you are doing. Try to purchase from business supply companies as they will have significant discounts. If you are short of capital, lease or rent is an attractive option too, so as not to block your funds.
From doing taxes to figuring out why you're mysteriously missing $2,000 to searching through customer records to find out if Mrs. Jones did in fact pay her bill, you're going to want a good records system to help your business run smoothly and efficiently. Invest in file cabinets, labels and digital records software to keep you organized and on top of things.

Part 6

Part 6 of 7:

Building a Customer Base

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1
Make use of marketing and PR. You will want to reach out to potential customers in ways that make them want to use your business. This is especially important when you are first starting before you have an established, regular customer base.
- Advertise in a way that catches customers attention at a minimum and hopefully goes beyond to capture their imagination. Be creative and appeal to the right aspects of the customers you want to use your business.
- Offer free samples of what you do to the right people, in order to get people saying good things about what you have to offer. Word of mouth (i.e. good PR) is the best way to attract new customers. If you get bad reviews or negative feedback, respond positively and fix the problem. People will be much less judgmental about mistakes if you're willing to fix them.
Go to conferences, charity galas, meetings with complementary businesses and anywhere where your customers are likely to be highly concentrated. In other words: get out in public and interact with people. Use your friend's connections to meet people who may be able to help you. This kind of interaction is very important for starting a business. You can't exist in a vacuum after all.^{[9]
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Be good at interacting with people. Practice reading between the lines of what people say. Learn how to meet needs they didn't know they had. Figure out how to make people happy. Be charming. Most importantly, be humble. The customer may not always be right but you need to be able to let them think they are.
The world has moved online. Any business that wants to survive the next ten years is going to have a website. People will use it to contact you, find your location, learn your operating hours, ask you questions, make suggestions, and maybe even buy your products or services. In having a website and services which are available over the internet, you will be able to expand your service area out across your region or even the world.^{[10]
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Art Lewin
Entrepreneur

Expert Interview. 11 June 2021.}

EXPERT TIP

Alena Le Blanc
Personal Stylist
Alena Le Blanc is the Personal Stylist and the Founder of Le Blanc Label. Based in San Francisco, California, Le Blanc Label is the leading personal stylist brand for sustainable style transformations. Alena and her team specialize in seasonal wardrobe refreshes, closet edits, styling for special events, travel, photoshoots, and general personal needs. Alena has been featured in podcasts including EMPOWERED BY WMN, I Am Fearless, and Mind Power Meets Mystic. Alena received her BFA in Fashion and Apparel Design from the Academy of Art University.

Alena Le Blanc
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Invest in tools that simplify working with clients. As a stylist, I rely on styling platforms for mood boards and outfit planning. I also use CRM software to manage client information, appointments, and communication efficiently. Try out different options until you find the best fit for your business and industry.

Part 7

Part 7 of 7:

Getting Paid

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Don't let people take advantage of you. Require payment within a specific window of time (whatever is appropriate for what you do). Invoice people as soon as you possibly can. If someone is late in a payment, talk to them. If you ignore these problems hoping that they go away, you will find yourself working for free and your business in the tank.^{[11]
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Very few people consistently pay for products or services with cash any more. It will be much easier for your business, as well as records keeping and accounting, if you accept credit and debit cards. If you want to save yourself ridiculous fees or keep your business more mobile, consider using the Square. This device plugs into a smartphone or tablet and lets you swipe customer's card.
If you plan to have products for sale online you will need to make sure to set up an accord online payment system. Services like PayPal make this incredibly easy. Research to find out which method is best for you. However, make sure that whatever system you use is secure. You don't want either your information or your customer's information to be hacked or taken advantage of.

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Question

What do you need to open a retail store?

Art Lewin
Entrepreneur
Art Lewin is an Entrepreneur based in Los Angeles, California. He specializes in business, sales, marketing, and real estate investing. Art is the CEO and Founder of four companies based in Los Angeles: Art Lewin Bespoke, Healthy Choice Labs, SFR Properties, and Professional Business Network (PBN). Art is known globally for his exclusive custom-made and ready-to-wear business wear designs. Some of his notable clients include royal family members, politicians, and Hollywood stars including Hugh Hefner, Sylvester Stallone, Johnny Carson, Steve Allen, and William Shatner.

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Expert Answer

You need a location that matches your clientele. For instance, you wouldn't open a store for luxury goods in a low-income neighborhood.

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What should I learn to start a business?

Art Lewin
Entrepreneur
Art Lewin is an Entrepreneur based in Los Angeles, California. He specializes in business, sales, marketing, and real estate investing. Art is the CEO and Founder of four companies based in Los Angeles: Art Lewin Bespoke, Healthy Choice Labs, SFR Properties, and Professional Business Network (PBN). Art is known globally for his exclusive custom-made and ready-to-wear business wear designs. Some of his notable clients include royal family members, politicians, and Hollywood stars including Hugh Hefner, Sylvester Stallone, Johnny Carson, Steve Allen, and William Shatner.

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Expert Answer

Learn the ins and outs of the specific industry first. Try to work in that environment before starting your own business—for instance, you might get a job at a retail store before opening a retail business.

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What is the easiest and cheapest business to start?

Art Lewin
Entrepreneur
Art Lewin is an Entrepreneur based in Los Angeles, California. He specializes in business, sales, marketing, and real estate investing. Art is the CEO and Founder of four companies based in Los Angeles: Art Lewin Bespoke, Healthy Choice Labs, SFR Properties, and Professional Business Network (PBN). Art is known globally for his exclusive custom-made and ready-to-wear business wear designs. Some of his notable clients include royal family members, politicians, and Hollywood stars including Hugh Hefner, Sylvester Stallone, Johnny Carson, Steve Allen, and William Shatner.

Art Lewin

Entrepreneur

Expert Answer

An online business is an easy, inexpensive way to get started if you don't have a lot of money. Overall, the only money that's going to come out of your pocket is the fees to set up a website.

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Tips

Make sure your product/service is appealing for the public area and community not just in your perspective if not how can you make it more appealing? Be sensible.

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Ask people you know that run a home based business. They could help you get started.

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Make sure your business looks professional and is attractive to the eye. Have a professional logo, branding that is consistent and a professional website to support it. There are several groups that will help you with all this, for example. Startyourownbusiness.net.au and vistaprint.com.au.

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