Growing Digital Business
New tools and strategies
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The Risks of Changing Your Prices Too Often
Pricing strategy Digital ArticleTechnology has made it easier, but strategic rules still apply. -
What Apple, Lending Club, and AirBnB Know About Collaborating with Customers
Brand management Digital ArticleDigital success is all about networks. -
The 5 Paradoxes of Digital Business Leadership
Leadership Digital ArticleNo one said this would be easy. -
What Comes After Smart Products
Business models Digital ArticleMoving beyond smart cars to mobility ecosystems. -
Using Data to Increase Patient Engagement in Health Care
Growth strategy Digital ArticleTurning insight into action. -
The Internet of Things Changes the Company-Customer Relationship
Technology and analytics Digital ArticleIt’s reshaping how we think of service. -
Local R&D Won’t Help You Go Global
Growth strategy Digital ArticleListen up, young U.S. digital businesses. -
How Local Context Shapes Digital Business Abroad
Business models Digital ArticlePay close attention to the offline details.
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Digital-Physical Mashups
Strategy Magazine ArticleTo consumers, the real and virtual worlds are one. The same should go for your company. -
Pushing the Limits of Personalization
Magazine Article
