Tumblr announced on Tuesday it is finally adding capabilities for users to directly mention others on the site, a feature that's been long requested by its dedicated fan base.
By typing the "@" symbol and typing the username of who you want to address inside a Tumblr post, a drop down menu will appear. In an email to Mashable, a spokesperson said the mentions will trigger a notification in the recipient' in-stream on the dashboard, as well as on the "activity" page.
The company also included the GIF below to announce and demonstrate the feature.
Although user notifications are brand new on the site, mentions were a hidden feature or "Easter Egg" on the site beforehand. Tumblr officially announced its capabilities today.
The move is a part of a greater effort to turn the platform into more of a social network. The @mentions concept is one similarly used by both Facebook and Twitter. Tumblr already uses hashtags on the site too.
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