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For an in-depth project description and samples of my work, click “View More”.
Web Copy: Squeeze Pod
Web Copy: Arts & Cultural Travel
Web Copy + Email Marketing: Costa Rica TripKit
Web Copy: The Luxury Villa Collection
Content Marketing: Costa Rican Vacations
Web Copy: Villa Punto de Vista
Web Copy: Africa Point
Email Marketing: ezBOOK
Web Copy: Sotheby's International Realty
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Web Copy: Squeeze Pod
Squeeze Pod sells “travel-ready” natural toiletries: TSA-compliant, individual-use toiletries that won’t leak, explode, or otherwise get squashed during travel.
Squeeze Pod was rebranding, and the challenge was to create the copy and messaging to match: witty slogans, fun copy, andwordplay, always with the goal of informing and educating travelers to the benefits of Squeeze Pod travel toiletries. The result was a cohesive rebranding – catchy copy that complemented the chic redesign.
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Web Copy: Arts & Cultural Travel
Arts & Cultural Travel is a boutique travel agency specializing in creative, experiential travel – cultural and artistic explorations in beautiful places, coupled with professional workshops in the arts and wellness sector.
Owner Sharon Blomgren and I worked to create a website that both sparks creativity and inspires travel, especially for artists in a slump. The copy fosters a personal connection and yet remains professional, illustrating the company’s commitment to building highly organized, engaging, and enjoyable trips.
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Web Copy + Email Marketing: Costa Rica TripKit
Costa Rica TripKit is an online Costa Rica travel guide designed to inspire and empower travelers, helping them plan and book their trips.
The goal was to build a valuable library of information and enable independent travelers to build their ideal trip. We worked over three months to develop the site, its blog, and complementary marketing materials. Additionally, owner Ashton and I worked closely to define the CRTK style and voice, as well as the site’s unique offerings.
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Web Copy: The Luxury Villa Collection
The Luxury Villa Collection is a hand-selected group of high-end luxury private villas in Spain. The LVC also offers a bespoke travel experience, including concierge service and quintessential Spanish tours.
Owner Lindsay and I worked together to hone the Luxury Villa Collection voice and targeted messaging, to update existing web copy, and to and develop a new villa listing template. The result is travel copywriting that is very experiential: you’ll feel like you’re already there, the warm Spanish sun on your skin and the pool cooling your toes.
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Content Marketing: Costa Rican Vacations
Costa Rican Vacations is a travel agency that focuses primarily on higher-end leisure travel. That said, Costa Rican travel – even the luxury kind – is usually a casual affair, focusing on nature and adventure. The company’s casual, experience-based copy reflects this type of travel.
When we began working together CRV was growing rapidly and needed help building an online travel guide and re-launching their blog. Over the course of a year+, I worked with the team to plan, produce, write, edit, and revise all blog and guide content.
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Web Copy: Villa Punto de Vista
Villa Punto de Vista is a high-end, Condé Nast-awarded luxury villa located in the hills of Manuel Antonio. The full-service, 10-bedroom estate sits inside private Costa Rican rainforest and overlooks commanding views of the Pacific.
Villa Punto de Vista was after copy that appealed to their key markets, while communicating a sense of clean, elegant, and barefoot luxury – a once-in-a-lifetime location and experience. The result is clean and concise, while still selling the romance of this incredible villa.
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Web Copy: Africa Point
Africa Point specializes in luxury safari travel specializing in African safari vacations, beach holidays, and other adventures on the continent.
I worked with Africa Point over a period of 6+ months to develop the bulk of their new copy. The goal was to create living, breathing copy that would paint a portrait of the African safari experience, while instilling trust in potential clients, who were often continents and timezones away from Africa Point’s Nairobi headquarters.
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Email Marketing: ezBOOK
ezBook™ by ABC is a robust, online booking portal to give non-GDS agents access to 200,000+ hotels worldwide.
When I first spoke with ABC Global (parent company to eBook™), they were preparing to roll out new services and major upgrades. We coordinated on their email marketing (ezTips) to create biweekly email insights for their affiliate agents. The bottom line: write witty subject lines that get opened, and pack useful ezBook™ info into friendly emails.
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Web Copy: Sotheby's International Realty
Sotheby’s International Realty-Costa Rica is real estate agency focusing on luxury properties for sale in Costa Rica.
Sotheby’s International Realty-Costa Rica contacted me to create a dedicated Reserva Conchal sub-site in preparation for new real estate offerings. Copy included sections on the resort’s amenities, Playa Conchal, and the communities of Roble Sabana, Cortez Amarillo, Llama del Bosque, Bougainvillea, Carao, Jobo, Malinche, and Melina. They required short turnaround for their copy, and needed all text in English and Spanish.