Ah, the elusive Loch Ness Monster. Whether or not you believe in Nessie, you’re sure to enjoy this line of craft beer. Designed by Thirst, the brewery aims to brew monster beer that’s packed with flavor.
“Our challenge was to create a concept that harnessed Nessie, an iconic Scottish legend, in a way that appeals to all beer drinkers. No ginger hair and fluffy hats. No big scary teeth and claws. We have never believed in design requiring lengthy explanations in order for it be understood. We believe in design that communicates a precise message. What we have produced is an idea, based on one’s search for Nessie, and executed in it a very simple way.”
“The concept is based on someone’s behaviour when visiting Loch Ness for the first time. When you’re standing at the banks of Loch Ness, you can’t help but look for Nessie. The primary idea of our concept is of Nessie emerging from the waves in a way that suggests your eyes are deceiving you. ‘Did I see that, or are my eyes playing tricks on me.’”
