Survey: What Marketers Need to Know About Influencers
A survey of a small group of influencers revealed that the thing they like least about working with brands is not being valued for the work they provide.
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Influencer marketing is slated as the next big thing in marketing and even big brands are engaging with influencers to reach young and engaged audiences. However, there’s a key component that brands and marketers need to pay attention to: How the influencers operate.
Crowdtap, a marketplace that connects influencers with brands and agencies, conducted a survey of influencers, and the results provide insights into the thought patterns and behaviors of influential digital creatives. The survey examined everything from which networks influencers prefer, to how they feel about editorial guidelines.
Mostly, influencers care greatly for the audiences they have built. 44.07 percent of influencers surveyed chose their opportunities based on how relevant it was to their audience.
