14 Male Celebrities Totally Rocking Joey's "Ichiban" Lipstick For Men
This should definitely be a thing.
Remember in Friends, when Joey got an acting gig advertising "Ichiban" – a Japanese brand of lipstick for men?

Warner Bros / Via wheretoget.it
Sadly, the trend never caught on – but these male celebs prove that maybe now, the time is finally right.

Warner Bros
1. Ryan Gosling


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2. Drake


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3. Zayn Malik


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4. Chris Pratt


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5. Jared Leto


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6. Kanye West


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7. Kit Harington


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8. Benedict Cumberbatch


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9. David Beckham


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10. Jay Z


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11. Harry Styles


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12. Paul Rudd


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13. Matthew Perry


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14. David Schwimmer


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