Following are definitions of “Advanced,” “Intermediate” and “Beginner.” By clicking, you’ll be added to a Website Custom Audience so that I can better serve you relevant content (please resist the urge to click on multiple!).

BEGINNER: You have very little experience — if any — with Facebook ads. If you have run ads, you probably only clicked the “Boost” button. Even if you have some experience, you are overwhelmed and lack confidence in your ability to run successful ads.

INTERMEDIATE: You run ads. You may have even used Power Editor a couple of times. You’ve possibly heard of Website Custom Audiences, but you don’t do much with them -- you mainly target by interest. While you understand the power of Facebook ads, you also know there is plenty you don’t know.

ADVANCED: You not only understand the power of Facebook ads, you are actively experimenting and seeing the results. You spend multiple thousands of dollars per month on ads, use Power Editor (or a third party tool) and are constantly tweaking and optimizing.

THANK YOU!