Snapchat on the Road to Long-Term Success (Report)

Long-term user data collected by eMarketer hints at Snapchat’s upward trajectory in the coming years.

Snapchat is one of the fastest-growing social networks ever, and signs point to it reaching a tipping point into mainstream adoption. However, Snapchat is notoriously cagey with the data that it shares, so many of these predictions are based on speculative data. Long-term user data collected by eMarketer hints at Snapchat’s upward trajectory in the coming years.

According to the eMarketer data, Snapchat’s rise will continue for next four years. It has already surpassed Twitter in daily active users, and it’s on track to pass Pinterest as it user base grows 27.2

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